Lunch and Learn: How you can create your unique brand tone of voice

Victoria Brown
Victoria BrownThe Victoria Brown

Posted: Thu 14th Apr 2022

Do you hate writing for your business because it just doesn't sound like you? Do you end up in formal land or like a corporate robot when you try to write for your website? That's just because you haven't found your authentic brand tone of voice yet.

In this Lunch and Learn, Victoria Brown, copywriting and content writing coach for small businesses, shares three simple secrets to creating your very own brand tone of voice and attracting more of your perfect customers.

Victoria firmly believes that anyone can learn to write in a way that will engage and attract their ideal customers – and make it fun!

Key takeaways from this session:

  • Why having your own distinctive tone of voice is vital for your small business

  • How writing for business is completely different from what you learned at school!

  • Three simple secrets to creating your authentic brand tone of voice

Victoria Brown
Victoria BrownThe Victoria Brown
Need to find your brand tone of voice? Or just need help giving your writing some sparkle? Having a unique personality in your writing will instantly help your business connect with  potential customers and help them to trust you straight out the gate. But it's not always easy to know how to create your unique voice. That's where I come in. I can help make it easy for you to create copy that converts and connects - boosting your sales and profile and taking away the overwhelm. I can: Help you create your unique brand tone of voice. Write website copy for you (e.g. Your About Page, your home page etc). Coach you on how to write in a way that is unique and connects with your audience. Train your team to write in your tone of voice and make your content full of personality. I do this through a combination of coaching, training, strategy, done for you writing services and self-service online courses - depending on your budget and needs. Check out my website here. I've got more than 15 years of experience honing my writing skills - both as a BBC journalist and as a content writer and communications advisor for a FTSE 100 company - even writing on behalf of the CEO. Writing is what I do.   I'm also super passionate about small creative businesses, and host a podcast - Creative Slurp, where I give lots of juicy tips and inspiration to business owners. Give it a listen here (or wherever you get your podcasts) To find out more about how I can help you drop me a line here and say hello. I'll get the (virtual) coffees in.

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