Lunch and Learn: How to improve your packaging's shelf impact

Lunch and Learn: How to improve your packaging's shelf impact

Max Lilley, the creative director at Bite design, supports food and drink SMEs stand out within their category so they can consistently increase their rate of sale.

Using relevant route to market strategy, bespoke branding, and high-quality packaging design will allow you to stand out from your competitors, connect with the customers you want, and make the commercial sales you deserve.

Watch back this Lunch and Learn with Max who walked through what it takes to disrupt consumers when they are shopping in physical and digital environments.

Key takeaways for this session:

• How to get in the best possible position before you start creating your packaging design.

• Understand the three barriers you need to negotiate the customer through within physical and digital retail environments.

• Get to know what consumers are going through at the point of purchase and when experiencing your product. It’s the extra edge in standing out.