Lunch and Learn: How to improve your packaging's shelf impact

In this Lunch and Learn, Max Lilley, creative director at Bite Design, talks through what it takes to disrupt consumers when they are shopping in physical and digital environments.

Using relevant route-to-market strategy, bespoke branding and high-quality packaging design will allow you to stand out from your competitors, connect with the customers you want, and make the commercial sales you deserve.

Key takeaways from this session:

• How to get in the best possible position before you start creating your packaging design

• Understand the three barriers you need to negotiate the customer through within physical and digital retail environments

• Get to know what consumers are going through at the point of purchase and when experiencing your product