How to use storytelling to create compelling content

Would you like to create more compelling content? Want to engage your customers beyond a transaction? Have some great stories and anecdotes?

The word "storytelling" may feel like a buzzword at the moment – but there's a reason why. Stories are the best way to captivate your audience and create memorable content that converts and delights your customers. So, how can you use the power of storytelling to put the spotlight on your brand and your success?

In this session led by Sally Day, we look at why storytelling as a device is so vital for brands nowadays, and share examples and tools for how to create content through a storytelling lens.

Topics covered in this session

• The art of storytelling in a business context

• Which brands are succeeding in using storytelling as a marketing tool

• Tips and techniques to use customer stories to your advantage

About the speaker

Sally runs Saltoria Marketing and is an Enterprise Nation adviser. She and her team are super passionate about making marketing fun and accessible for everyone and giving small companies the same opportunities that big brands get.

People also watched

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• How to communicate your brand's story effectively

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