Emma Haslam explains how to use analytics to collect your data and how you can use that data to shape your marketing strategy.

Webinar

Emma Haslam explains how you can understand your data to shape your marketing strategy.&nbsp;

I'm the Founder of Borago Insights, a data analysis consultancy specialising in organisations doing social impact work. We empower social enterprises through data to do more good.

Borago was born when during one of my kennel shifts at Battersea Dogs &amp; Cats Home I had a usually stressed dog fast asleep in my lap and I realised I wanted that sense of purpose and fulfilment in my work life as well as my personal one. Some time later and after much work the idea became real life in July 2020.

We work with social enterprises of all sizes to make sure they're collecting the right data and can trust it. Once those fundamentals are in place we can then provide a reporting framework that makes that information easy to access and understand for whoever needs it.

Outside of work I am a Kennel Support and Gardening Volunteer at Battersea Dogs &amp; Cats Home.

Founder

Lunch and learn: Understanding data to shape your marketing strategy

Understanding data to shape your marketing strategy

 helps you understand the basics of analysing your data, why data matters, and how to tell if your marketing is working for you.

Emma is founder of Borago Insights, a London based data analysis consultancy specialising in organisations doing social impact work. Emma specialises in: web analysis, data Analysis, customer insights, customer journey behaviours, sales funnel performance, Google Analytics, HotJar and Tableau.

You can access the tools Emma mentioned on the webinar, here:

Emma Haslam explains how you can understand your data to shape your marketing strategy.&nbsp;



Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Small Business Sessions podcast: TikTok for business masterclass from a creator with 400,000 followers

Cameron Smith, aka Cazza Time, has over 400,000 followers on TikTok and more than 100,000 on Instagram.

I&apos;m the CMO at Enterprise Nation and I have over a decade of experience working in marketing and across the small business space.&nbsp;
I am based in Brighton, West Sussex and I thoroughly enjoy investing my time in developing my marketing and community-building skills to support UK entrepreneurs.&nbsp;
I have experience across social media, digital marketing, content production, PPC and partnership building.
My previous roles have included:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Head of Marketing and Communications at StartUp Britain</li>
<li>Establishing myself as a freelance marketing consultant</li>
<li>Working pro-bono for ambitious start-ups</li>
</ul>

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

I&apos;m a former international event planner and PR consultant on a mission to champion female-owned businesses through my PR &amp; Social Media agency, <a href=&apos;https://asv.world/&apos; target=&apos;_self&apos;>ASV</a>.
With over ten years of experience in the luxury PR industry, I&apos;ve seen it all! But what truly lights up my soul is supporting and empowering women. That&apos;s why I started ASV - to tell the incredible stories behind the brands we represent, create powerful and loyal communities, and help businesses flourish and shine! ??

We know what makes a powerful story. We know what gets coverage. We know how to build brand awareness both on and offline. And we use this knowledge to create killer PR strategies that help businesses like yours grow. We are devoted to telling your story.

I&apos;m a highly experienced LinkedIn copywriter and I specialise in writing for C-Suite execs, Senior Leaders, and business owners selling 4-figure services.&nbsp;
In the current climate, copywriting is the MOST IMPORTANT SKILL in business. Yet it&apos;s a skills gap I see time and time again in small businesses. If you&apos;re not developing your skills in this area, I guarantee you, you&apos;re missing opportunities and leaving money on the table.&nbsp;
To help combat this problem, I also offer copy consultations and coaching for clients who want to improve their copywriting skills.
For support to sell your services online with confidence (or someone to do it for you), get in touch.

Head of Copy

Vicki Handley

I&apos;m a highly experienced LinkedIn copywriter and I specialise in writing for C-Suite execs, Senior Leaders, and business owners selling 4-figure services.&nbsp;
In the current climate, copywriting is the MOST IMPORTANT SKILL in business. Yet it&apos;s a skills gap I see time and time again in small businesses. If you&apos;re not developing your skills in this area, I guarantee you, you&apos;re missing opportunities and leaving money on the table.&nbsp;
To help combat this p

Lunch and learn: Understanding data to shape your marketing strategy

Understanding data to shape your marketing strategy

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