Emma Haslam explains how to use analytics to collect your data and how you can use that data to shape your marketing strategy.

Webinar

Emma Haslam explains how you can understand your data to shape your marketing strategy.&nbsp;

I'm the Founder of Borago Insights, a data analysis consultancy specialising in organisations doing social impact work. We empower social enterprises through data to do more good.

Borago was born when during one of my kennel shifts at Battersea Dogs &amp; Cats Home I had a usually stressed dog fast asleep in my lap and I realised I wanted that sense of purpose and fulfilment in my work life as well as my personal one. Some time later and after much work the idea became real life in July 2020.

We work with social enterprises of all sizes to make sure they're collecting the right data and can trust it. Once those fundamentals are in place we can then provide a reporting framework that makes that information easy to access and understand for whoever needs it.

Outside of work I am a Kennel Support and Gardening Volunteer at Battersea Dogs &amp; Cats Home.

Founder

Lunch and learn: Understanding data to shape your marketing strategy

Understanding data to shape your marketing strategy

 helps you understand the basics of analysing your data, why data matters, and how to tell if your marketing is working for you.

Emma is founder of Borago Insights, a London based data analysis consultancy specialising in organisations doing social impact work. Emma specialises in: web analysis, data Analysis, customer insights, customer journey behaviours, sales funnel performance, Google Analytics, HotJar and Tableau.

You can access the tools Emma mentioned on the webinar, here:

Emma Haslam explains how you can understand your data to shape your marketing strategy.&nbsp;



Lucy is a jargon free, social media trainer and consultant. Lucy is a #SheMeansBusiness accredited trainer and founder of SocialDayUK the UK’s biggest social media marketing festival. Lucy is also a Director at Avviso Media, a digital marketing agency that specialises in content and social media marketing for B2B and events brands. Lucy’s passion is to up-skill women and so set up DigitalWomen with Natwest, a community created to empower 1 Million plus women through digital skills which holds regular events and highlights the great work women are doing in digital and entrepreneurship.

Director

business.connected: Create a social media schedule

Watch back: How to create a successful social media schedule for your business

&lt;p&gt;I can help you to gain more clients for your existing (B2B) busines,&amp;nbsp;or if you&amp;nbsp;are in startup mode and need help to formulate your sales and marketing strategy, then I can help with that too.&amp;nbsp;I founded The Sales Performance Company Ltd in 2012 and have worked with B2B sales teams and small business owners across the UK and beyond. I teach practical 'modern' sales skills based on integrity, openness, synergy and trust. I have over 80,000 followers on Twitter @StuartAllenFCMI and have taught over 500 businesses how to use Twitter for Business more effectively. I also teach public courses on the effective use of LinkedIn and Blog Writing for Business. All services are available via Zoom or Microsoft Teams.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;b&gt;My rate for one-to-one work for Enterprise Nation members/advisers is just £75 which is a 50% discount on my standard fees. Book a FREE 'dicovery call' with me via Enterprise Nation or do the 'old fashioned' thing and call me on 01905 384314. &lt;/b&gt;I can then learn more about you/your business and advise on suggested help I could give. I look forward to hearing from you.&lt;b&gt; Stuart Allen.&lt;/b&gt;&lt;/p&gt;

&lt;p&gt;&lt;b&gt;Please note that ALL my work comes with a 100% quality guarantee. &lt;/b&gt;If you don't consider this to be the case, then you get a FULL 'no-quibble' refund. I am delighted to say that&amp;nbsp;I've been providing this guarantee since 2012 and have never needed to refund a penny.&lt;/p&gt;

Managing Director

Worcestershire small business networking group

Connect with other business owners in your local area. Ask questions, share challenges and offer advice.

&lt;p&gt;Hey there!&amp;nbsp;&lt;/p&gt;

&lt;p&gt;I am a fashion business strategy consultant, coach and mentor. I help entrepreneurs looking to change career and enter the fashion industry to develop their idea into a solid product or service.&lt;/p&gt;

&lt;p&gt;I also assist and work with&amp;nbsp;fashion entrepreneurs who already have a business but feel like something is missing, that the brand/business&amp;nbsp;is not growing the way they thought it would, making the money and profits they should or wondering how to scale it bigger.&lt;/p&gt;

&lt;p&gt;After graduating with a Fashion degree many moons ago, I worked for some 15years within British&amp;nbsp;luxury brands small and large (you can see my resume on Linked In here:&amp;nbsp;&lt;a href="https://www.linkedin.com/in/dessytsolova/"&gt;https://www.linkedin.com/in/dessytsolova/&lt;/a&gt;&amp;nbsp;) across apparel and&amp;nbsp;accessories. There isn&amp;#39;t much as a product that I haven&amp;#39;t at some point worked on.&amp;nbsp; For most of this time, I managed the creative teams and oversaw the process from Idea to Finished product and more often than not I then took that knowledge to the PR, marketing and retail shop floor.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;After leaving the last company I was employed by, I set up an online fashion manufacturing portal with the mission to demystify and simplify the fashion manufacturing process. Whilst growing the platform and working on the development of software to automate a largely hands-on process I came to the realisation that while so many competitors were jumping on this &amp;quot;trend&amp;quot; to create what they saw as just a &amp;quot;directory&amp;quot; the industry was not getting any more transparent or functional. The problem I saw&amp;nbsp;was hiding in&amp;nbsp;the lack of proper practical and honest educational support to the new influx of entrepreneurs in the industry AND support for independent brand overlooked by the governmental trade bodies.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;This determination to share my experience and knowledge with fashion entrepreneurs worldwide led me to exit the platform I spent over 6 years creating and launch Fashion Insiders &amp;amp; Co. An online education and support platform and community for fashion entrepreneurs looking to launch, grow or scale their businesses.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Through our platform, we offer many FREE resources as well as online courses, in-person (via the magic of online meetings) consulting and coaching packages and soon to launch community coaching and accountability incubator.&amp;nbsp;&lt;/p&gt;


&lt;p&gt;&lt;a href="https://fashioninsi&lt;p&gt;Online fashion educational and mentoring platform helping&amp;nbsp;fashion entrepreneurs build and grow profitable fashion brands.&lt;/p&gt;

&lt;p&gt;We specialise in helping entrepreneurs:&lt;/p&gt;

&lt;p&gt;- strategise how to launch new product or service based fashion business;&lt;/p&gt;

&lt;p&gt;- idea development from initial development and sourcing&amp;nbsp;stages to bulk manufacturing;&lt;/p&gt;

&lt;p&gt;- business strategy, pricing and target setting&lt;/p&gt;

&lt;p&gt;- growth mindset&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Support is offered via 1:1 work, tailored to your project needs as well as offering online courses and masterclasses to consume at your own pace and time.&amp;nbsp;&lt;/p&gt;

Business support for fashion brands - 1-2-1 mentoring

Real transformation happens over a longer period of time... 
Over the course of&nbsp;a 6-month period I will give you personalised 1 to 1 fashion business mentoring (that just happens to come with lots of great training as well). Whilst the statistic that 90% of fashion startups will fail is very true... it doesn't have to be true for you and your business!

Lunch and learn: Understanding data to shape your marketing strategy

Understanding data to shape your marketing strategy

You might also like…

Get business support right to your inbox