In this Lunch and Learn, email marketing expert Minal Patel gives some step-by-step guidance on how to make your email marketing truly effective.

Lunch and Learn: Email marketing for beginners

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In this Lunch and Learn, marketing expert 

 gives some step-by-step guidance on how to make your email marketing truly effective.

What’s the first impression you give when people see you in their inboxes? And when they see you, what do they do?

Minal uncovers why regular email doesn’t work, and provides insider tips on growing your email list and making sure you use only design elements that have impact.

StartUp UK: Turn your good idea into a great business

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 for resources that give you the education and inspiration to get started on your entrepreneurial journey.

In an increasingly digital world, business owners like us face the daunting task of building and maintaining our online presence. The struggle to grow an audience, gain sales, and be recognised as an expert in your niche can often lead to frustration and confusion. As a seasoned digital marketer and professional video creator, I totally get it. I’m an award-winning UK Broadcast TV professional and digital marketer with over 25 years of experience in the industry. I’ve also been the co-producer and director of photography for numerous chart-topping concert films, working with renowned artists in iconic venues like Wembley Arena and the Royal Albert Hall. Alongside my TV career, I also ran a six-figure photography business for a decade. Enough of the humble brags, though. I really believe in the transformative power of small businesses and its potential to positively impact the world. I believe that as business owners, we should share our insights, experience, knowledge, and skills with the world. To serve our audiences and empower them. I see video as a powerful and transformative tool that possesses unique powers to connect, build trust, and foster deep relationships with potential customers. Video has the power to educate, entertain, move, and inspire – and as business owners, the technology and software now exist for us each to effectively become our own TV channels. And that’s exciting. My mission is to help business owners who are driven by more than just profit. I’d love to empower you to connect and build relationships with new online audiences, so your business can grow, helping individuals and the communities within which you work. By harnessing the power of video, as business owners we can build our reach, create communities around our businesses, be regarded as experts in what we do, and build the businesses and have the impact we’ve always dreamed of. I’d love to help you on your video journey.

Video Creation Coach and Video Marketer

Lunch and Learn: Secrets of creating engaging video content

Learn how to create amazing video content that connects with your audience.

I&apos;m the CMO at Enterprise Nation and I have over a decade of experience working in marketing and across the small business space.&nbsp;
I am based in Brighton, West Sussex and I thoroughly enjoy investing my time in developing my marketing and community-building skills to support UK entrepreneurs.&nbsp;
I have experience across social media, digital marketing, content production, PPC and partnership building.
My previous roles have included:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Head of Marketing and Communications at StartUp Britain</li>
<li>Establishing myself as a freelance marketing consultant</li>
<li>Working pro-bono for ambitious start-ups</li>
</ul>

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

<a href=&apos;https://www.sizzlercreative.com/&apos; target=&apos;_self&apos;>Sizzler Creative</a> is a Creative Brand Consultancy that creates and nurtures new brands and breathes new life into weary ones.
We help our global client list win their customers’ hearts, minds and wallets with intelligent design, content and strategy, executed with clarity, confidence and clout.
Copy &amp; Tone of Voice; Branding; Packaging &amp; Print; Graphic Design &amp; Illustration; Digital &amp; Online; Motion, Film &amp; Photography; Creative Strategy &amp; Consultancy – Whatever your brand craves, we bring killer creative, and 20+ years’ multi-sector experience. Not to mention all the care, knowledge, enthusiasm, fun, flexibility and attention to detail that goes hand-in-hand with big-agency expertise, delivered with a boutique spirit.
We also interior art direction and colour consultancy for residential and commercial spaces, along with original artwork, paintings, prints, and limited editions.&nbsp;

Brand Consultancy

PITCH DECKS, PRESENTATIONS & PROPOSALS

Having started my business in 2013 from a position of total ignorance, I&apos;ve since become one of only 44 global <a href=&apos;https://www.canva.com/community/canva-verified-experts/&apos; target=&apos;_self&apos;>Canva Verified Experts</a>.
I&apos;m also a <a href=&apos;https://www.canva.com/p/nickypasquier&apos; target=&apos;_self&apos;>Canva Creator,</a> meaning I design templates for your use in the Canva library. Feel free to take a look at my profile page and help yourself to my templates.&nbsp;&nbsp;
Join my <a href=&apos;https://www.enterprisenation.com/find-something/canva-for-creators/&apos; target=&apos;_self&apos;>Canva Group</a> here at Enterprise Nation, I&apos;d love to welcome you there!&nbsp;
Over the past 6 years I&apos;ve also built a successful <a href=&apos;https://www.youtube.com/c/NickyPasquier&apos; target=&apos;_self&apos;>YouTube channel </a>with almost 30k subscribers. I&apos;m passionate about teaching other small businesses how to use Canva to market their brands online, so most of my videos are about Canva.
However, I&apos;m also equally passionate about email marketing, although I don&apos;t have enough hours in the day to devote to that subject at the current time.
In summary, my business strengths are:-
<ul>
<li>Canva</li>
<li>Email marketing with Mailchimp</li>
<li>YouTube video strategy and SEO</li>
<li>Content marketing</li>
<li>Social Media marketing</li>
</ul>
Join my new Canva Group and get the latest tips, tricks and tutorials.

Founder

Nicky Pasquier

Having started my business in 2013 from a position of total ignorance, I&apos;ve since become one of only 44 global <a href=&apos;https://www.canva.com/community/canva-verified-experts/&apos; target=&apos;_self&apos;>Canva Verified Experts</a>.
I&apos;m also a <a href=&apos;https://www.canva.com/p/nickypasquier&apos; target=&apos;_self&apos;>Canva Creator,</a> meaning I design templates for your use in the Canva library. Feel free to

Lunch and Learn: Email marketing for beginners

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