Posted: Tue 25th Aug 2020
The importance of personal branding for your business
Lewis Hackney is the founder of marketing agency, Etch'd. Lewis joined Lunch and Learn to argue that in today's ruthlessly competitive markets, companies without a 'face' offer little identity and orginiality - thereby losing competitive advantage and falling behind. Lewis believes people buy from people and even in a digital world, it is more important than ever to have a face to your brand.
In this webinar, Lewis offers practical advice on how you can go about establishing a human face for your business, through brand narrative, marketing and social media content. Lewis also provides examples of businesses that have successfully established a 'face', taking them from obscurity to market leaders and influencers.