The importance of personal branding for your business

Lewis Hackney is the founder of marketing agency, Etch'd. Lewis joined Lunch and Learn to argue that in today's ruthlessly competitive markets, companies without a 'face' offer little identity and orginiality - thereby losing competitive advantage and falling behind. Lewis believes people buy from people and even in a digital world, it is more important than ever to have a face to your brand.

In this webinar, Lewis offers practical advice on how you can go about establishing a human face for your business, through brand narrative, marketing and social media content. Lewis also provides examples of businesses that have successfully established a 'face', taking them from obscurity to market leaders and influencers.

In this webinar, marketing expert Lewis Hackney explains the importance of personal branding and how you can implement it in your business.

Webinar

Lewis Hackney explains the importance of personal branding for your business.

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Lunch and Learn: The importance of personal branding for your business

Lewis Hackney explains the importance of personal branding for your business.



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&lt;p&gt;I am a &lt;strong&gt;chartered certified accountant&lt;/strong&gt;, having earned a respected reputation in the field of accounting, with more than &lt;strong&gt;15 years of experience&lt;/strong&gt; in working with small and medium-sized enterprises.&lt;br /&gt;
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Having worked with business owners ranging from one-man start-ups to large companies requiring different level of services, I have developed a passion for the profession and I am driven by the success of my clients.&lt;br /&gt;
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I have spent many years in business working at boardroom level, holding various positions before being motivated to start my own practice, Makesworth Accountants, where I have blended my technical skills in accounting and tax with my business skills derived from my time in the industry.&lt;br /&gt;
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I have embraced the changing times and technologies and strongly agree that accountants are moving from being number crunchers to being reliable and trusted advisors. Throughout this process, Makesworth has been able to secure various affiliations and awards:&lt;br /&gt;
&lt;a href="https://makesworth.co.uk"&gt;&lt;strong&gt;Affiliations&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
IPSE Endorsed Accountants&lt;br /&gt;
Investors In People Accredited&lt;br /&gt;
ICAEW Training Employers/ACCA Approved Employers/AAT Approved Employers&lt;br /&gt;
Institute of Certified Practising Accountants (ICPA)&lt;br /&gt;
The Society of Professional Accountants (SPA)&lt;br /&gt;
2020 Group&lt;/p&gt;

&lt;p&gt;&lt;a href="https://makesworth.co.uk"&gt;&lt;strong&gt;Awards&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Finalist: Best Brand Building&lt;/strong&gt; (British Accounting Marketing Awards)&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Highly Commended: Independent Firm of The Year - South-East, England 2019&lt;/strong&gt; (British Accountancy Awards)&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Shortlisted: Accounts and Tax Adviser of the Year 2019 &lt;/strong&gt;(The British Business Awards)&lt;/p&gt;

&lt;p&gt;My objective is to add value to my clients&amp;rsquo; businesses through the application of my extensive experience and knowledge in accounting, tax, HMRC investigations, business start-ups and much more.&lt;/p&gt;

&lt;p&gt;You can expect us to provide expert solutions for your business needs no matter what business model you have. You will receive a cost effective service and a free initial consultation.&lt;/p&gt;

Chartered Accountant

Accountancy, Taxation and Business Advisory

Accountancy, Taxation and Business Advisory Services in the UK

&lt;p&gt;I started my career in journalism and was lucky that the content marketing revolution meant my particular skills - storytelling, audience engagement, creative idea generation&amp;nbsp;and so on - were soon in demand in the business world.&lt;/p&gt;

&lt;p&gt;From drawing out the heart of a brand&amp;#39;s message to creating powerful headlines and calls to action that drive... well, action... I help businesses stand back and ask the question, &amp;quot;So what?&amp;quot; It&amp;#39;s what separates indulgent copy from copy that hits the mark with target customers / clients and actually achieves a business goal.&lt;/p&gt;

&lt;p&gt;Quality and precision are central to everything I do and&amp;nbsp;I have brought together a team of skilled professionals who have the same&amp;nbsp;level of commitment to doing their jobs to the best of their ability every day.&lt;/p&gt;

&lt;p&gt;I&amp;#39;m also passionate about flexible working and wellbeing in the workplace and am 100% committed to making sure that I do everything in my power to ensure that Rin Hamburgh &amp;amp; Co is a great company to work for as well as with.&lt;/p&gt;

Director

Brand Voice Consultancy

Attract more of the right clients by building trust through consistency.

A clearly defined brand voice creates consistency that allows you to build trust with your audience. But as a business grows and more people contribute to its content, that voice can get watered down. 

That’s why our brand voice package not only develops and defines an authentic and effective voice, language and messaging, but delivers a set of guidelines that can be used by anyone who creates content for your brand.

Our

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Let me introduce myself.

I've been living in a world of strategic creativity for over 23 years (so far) and have worked both client-side and agency-side, as well as operated a successful agency myself, which means over the last couple of decades, I have been at the table having strategic conversations with 1000's of businesses and leaders, helping them apply creativity so they might grow themselves and their organisations.

Today the 'day job' is heading up the UK chapter of The Spill Teem®, a global
Design Consultancy who work with organizations worldwide to help shift their thinking culture.

The Spill Teem® have an extensive background in service, product, communication and behavioural design and collectively carry 30+ years of human-centred Design experience, business strategy, and cultural change work.

My work also regularly involves delivering keynotes at events, speaking to teams, at leadership groups, masterminds and retreats. I also deliver lectures, seminars and provide training when required on the topic of brand, strategy, storytelling and human-centred design.

If you would like me to come and speak to your group or at an event or want to know how you can work with me or Spill Teem®, then please don’t hesitate to get in touch anytime.

Head of Spill Teem UK

Tim Elliott

Thanks for visiting my profile 🙏

Let me introduce myself.

I've been living in a world of strategic creativity for over 23 years (so far) and have worked both client-side and agency-side, as well as operated a successful agency myself, which means over the last couple of decades, I have been at the table having strategic conversations with 1000's of businesses and leaders, helping them apply creativity so they might grow themselves and their organisations.

Today the 'day job' is heading up th

Lunch and Learn: The importance of personal branding for your business

The importance of personal branding for your business

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