Lunch and Learn: Supercharge your sales with a user-friendly online store

Posted: Fri 3rd May 2024

Feeling overwhelmed by website woes? Is your online store more labyrinth than a walk-in wardrobe?

We hear you! In this Lunch and Learn, Caroline McQueen discusses how to ditch outdated website design practices and embrace a customer-centric approach. She explains how to make data-driven tweaks that keep your customers happy and hitting that 'buy now' button.

This webinar is perfect for you if you're a founder launching or scaling a beauty or fashion brand or you're ready to take your brand to the next level but a clunky, static website is holding you back.

Caroline is the founder and chief designer at Impulsiv®. She is an e-commerce consultant for business owners who need to promote their products online without blowing the budget on social ads. She empowers founders with on-trend advice and custom Shopify themes.

Key takeaways from this session:

  • Discover the secret signs that scream your website needs a refresh

  • Find out how to ditch the frustration and navigate the world of e-commerce like a pro

  • Learn simple, actionable tips to optimise your store's mobile experience

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Watch previous Lunch and Learns from our library of webinars

TL;DR: I help product-based businesses increase customer lifetime value through engaging ecommerce experiences. ---- In an ever-evolving digital landscape, it's easy for any business to get lost in the sea of data metrics and KPIs. Not all brands can count on customers who found them on social media to return to their online storefronts, especially when dozens of competitors look alike in their feeds. That's why I help brands create unique experiences that capture customers' attention and build lasting relationships. How do I do that? Here's my backstory. I'm a web designer and digital marketer by trade. Over the years, I've become known as a specialist in ecommerce and consumer behaviour. Much of my work in web design blends neuroscience with brand psychology to solve complex business challenges, connecting the dots between company goals and customers' needs. But recently, I've discovered that the techniques I use all the time — The Halo Effect, Processing Fluency and The Six Principles of Influence — can also help companies increase sales, secure funding and expand operations globally. So, in 2022, thanks to a grant from Baroness Karren Brady, I stopped freelancing and founded Impulsiv®, an ecommerce consultancy specialising in interaction design. Now, I help CEOs and brand leaders determine what to say to customers (the strategy) and how to show up online (the design). From bespoke ecommerce websites and digital campaigns to novel technology use cases, clients use my design and development services to improve the customer experience. All of them help elevate their brand and their bottom line. Contact me if you’d like tailored advice on growing your online store.

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