Lunch and Learn: Supercharge your sales with a user-friendly online store

TL;DR: I help product-based businesses increase customer lifetime value through engaging ecommerce experiences. ---- In an ever-evolving digital landscape, it's easy for any business to get lost in the sea of data metrics and KPIs. Not all brands can count on customers who found them on social media to return to their online storefronts, especially when dozens of competitors look alike in their feeds. That's why I help brands create unique experiences that capture customers' attention and build lasting relationships. How do I do that? Here's my backstory. I'm a web designer and digital marketer by trade. Over the years, I've become known as a specialist in ecommerce and consumer behaviour. Much of my work in web design blends neuroscience with brand psychology to solve complex business challenges, connecting the dots between company goals and customers' needs. But recently, I've discovered that the techniques I use all the time — The Halo Effect, Processing Fluency and The Six Principles of Influence — can also help companies increase sales, secure funding and expand operations globally. So, in 2022, thanks to a grant from Baroness Karren Brady, I stopped freelancing and founded Impulsiv®, an ecommerce consultancy specialising in interaction design. Now, I help CEOs and brand leaders determine what to say to customers (the strategy) and how to show up online (the design). From bespoke ecommerce websites and digital campaigns to novel technology use cases, clients use my design and development services to improve the customer experience. All of them help elevate their brand and their bottom line. Contact me if you’d like tailored advice on growing your online store.