In this session, Enterprise Nation's Polly Dhaliwal explains how to build great products with simplicity and in line with emerging product marketing strategies and trends.
Get actionable insight into understanding your audience, prioritising features and making the most of key product marketing trends like AI personalisation and sustainability.
Topics covered in this session
Building and positioning products for success: Learn how to define your product’s “why”, prioritise impactful features and create a clear product story that resonates with your target audience
Adapting to this year's key trends: Understand how the latest trends, including AI personalisation, the rise of no-code tools and the importance of sustainability and ethical design, can help you stay competitive
Marketing effectively across channels: Discover how to engage users through storytelling, user-generated content and selecting the right platforms to connect with your audience effectively
About the speaker
Polly is the chief operating officer at Enterprise Nation, where she leads efforts to support over one million small businesses every year.
With experience in product development, operations and growing communities, she's passionate about simplifying journeys for businesses and empowering entrepreneurs with practical strategies to thrive in a competitive landscape.
She's also a published author, a podcast host and an advocate for innovation in small business growth.
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