Pricing your products for profit

Pricing is one of the key parts of running a successful product business.

Whether you're just starting or looking to refine your pricing strategy, this workshop, led by Nicole Higgins, is designed to give you the knowledge and confidence to price your products in a way that supports your brand, attracts your ideal customers and ensures you're making the profit you need.

Topics covered in this session

• How to price with confidence

• The difference between margin and mark-up

• Where to position your product in the market in regards to price

About the speaker

Nicole is an award-winning retail consultant with over 20 years of experience in the industry, having worked as a buyer with blue-chip companies, such as Primark and M&S, across multi-product categories from bras to beauty.

Nicole specialises in guiding businesses through the intricacies of starting up, strategy, sourcing and product development.

Relevant resources

• How to price a product for a small business

• Cost-based vs. value-based pricing: Which is right for you?

• Lunch and Learn: Pricing your products with confidence

Join Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

Join today to get everything you need to start and grow your small business, in one place.