WEBINAR

Lunch and Learn: Pricing for confidence and profit

Mette Davis
Mette DavisWith Mette

Posted: Tue 10th Sep 2024

There are many challenges we face when it comes to pricing – from being unsure what to charge for products and services to giving uncontrolled discounts and worrying about having difficult conversations with customers.

In this Lunch and Learn, Mette Davis shares her top tips to help you become more confident with pricing and boost your profits in the process.

With a career spanning 25 years in the creative and tech industries, Mette has held leadership positions for large global networks and founded a start-up. She's been running her own consultancy and training business for the past eight years, facilitating positive change for companies, teams and individuals.

Mette has pitched and priced contracts for the likes of British Airways, Mars, McLaren Automotive and Barratt Developments to name a few. She currently works with start-ups, SMEs and individuals to boost their pricing confidence. She isn't a trained accountant, but a strategic, relationship-driven professional working to build value into people's businesses.

Topics covered in this session:

  • Find out the importance of doing your research

  • Understand the value you offer

  • Learn why you should ban the word cost

About Constant Contact

Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Mette Davis
Mette DavisWith Mette
I’m an independent consultant, trainer and mentor helping business leaders – and their teams – find new ways to solve problems, embrace change and make it happen. I have broad experience built on a career that started in the late 90s in advertising and moved quickly into the fast-growing world of digital and technology. I’ve held leadership roles at global networks and consultancies, working with British Airways, BT, McLaren Automotive, Mars, P&G and RBS, and boutique creative agencies working with Budweiser, Drambuie and Peroni. I’ve also co-founded a marketing agency and worked for an industry association, prior to setting up my own consulting business in 2016. This has enabled me to work with a vast range of businesses, all with different challenges to overcome and opportunities to grab hold of. I’m incredibly proud of what we’ve achieved and the relationships we’ve built together. I get my energy and fulfilment from bringing people together and creating an inclusive space where they feel they can be themselves. My approach is always people-first, starting with a conversation to understand what’s working and what might need to change, before diving into the detail. You might have a one-off problem that needs solving, a bigger challenge requiring skills and experience not currently in your team, or need someone to talk to for an external perspective. Some of the problems I help solve: We have a disjointed business strategy with no clear vision & values, focus areas or team buy-in. We’re stuck in a rut as our founders and company directors are lacking alignment on our path forwards. We have regular disagreements and difficult conversations with clients, leading to lost business or bad reviews. Our new business approach is stop-start and we only focus on it when the pipeline is looking empty. We have a watered-down proposition that tries to be everything to everyone, but doesn’t truly resonate with anyone. We lack diversity, creativity or innovation, driven by hiring people with similar backgrounds and lived experiences. Our inconsistent approach to pricing and uncontrolled discounting is affecting profitability and team motivation. We don’t have the confidence to delegate responsibility so finding purpose and a work/life balance remains a dream. Strategy & Consulting services provided: Business strategy development support Ongoing business mentoring Mission, vision and values development Goal setting, prioritisation and action plan development Workshop design & facilitation Behavioural profiling and team effectiveness /performance support People development and culture strategy DE&I consulting Training offering (in-house and for individuals to book onto): Managing people - effective delegation, setting and reviewing goals, adopting a coaching mindset Personal development - giving and receiving feedback, managing conflict and difficult conversations, proactivity and problem-solving skills, time management and productivity Professional development - negotiation for beginners, presentation skills, pricing, new business, workshop design & facilitation DE&I - The business case for DE&I, making space for inclusion, embedding DE&I into your culture, an introduction to microaggressions, designing for DE&I

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