Name: Lunch and Learn: PR in times of uncertainty
Uploaded: 2020-04-07
Description: In this webinar, Amanda and Enterprise Nation founder Emma Jones discuss how to shape your PR strategy and get media attention in uncertain times.

In this webinar, Amanda and Enterprise Nation founder Emma Jones discuss how to shape your PR strategy and get media attention in uncertain times.

Lunch and Learn: PR in times of uncertainty

https://www.enterprisenation.com/learn-something/lunch-and-learn-pr-in-times-of-uncertainty

Webinar

PR strategist Amanda FitzGerald is known by her clients as the ultimate door-opener. Amanda empowers her clients with PR secrets and enables them to work with incredible influencers and media contacts.

She is passionate about helping ambitious and inspirational entrepreneurs to self-promote with confidence and ease as she trains them on how succeed at media pitches so they can be seen everywhere.

​​​​​​In this webinar, Amanda and Enterprise Nation founder Emma Jones discuss how to shape your PR strategy and get media attention in uncertain times.

Lunch and Learn - PR in times of uncertainty

Emma Jones interviews PR expert Amanda Fitzgerald on how you should shape your PR strategy in uncertain times.  

Vee Roberts gives you clarity on your brand and marketing using her 25+ years hands on industry experience in creating, developing and growing brands online and offline. She is a mother of 4 who is a qualified, multi-award winning, straight talking, non-textbook, non-guru Brand and Marketing Practitioner. 

She has been trusted by a number of very well known global brands to lead on their campaigns and has featured in Forbes, The Guardian, The Metro and a number of podcasts, TV and radio shows globally. She has a very results orientated approach.

Vee became an accredited and qualified Brand and Marketing Professional in 2002 and in her spare time she takes part in charity work and is the lead for the Croydon Federation of Small Business. She is also a mentor for 3 well known companies and registered as a member of the Chartered Institute of Marketing and FRSA.

Please get in touch if you'd like more information

Lunch and Learn: How to bring brand awareness to your business

Top tips on branding essentials for your business, how you can build awareness and how to attract the right customers.

As Enterprise Nation&apos;s Head of community I ensure that you&apos;re all getting the most from your membership.
For budding entrepreneurs, that means identifying the challenges that you&apos;re facing, and then matching you with the support - and the people - to start and grow a great business.
If you&apos;re an adviser on Enterprise Nation, I&apos;ll teach you how best to promote your services, and offer opportunities for you to showcase your expertise.
And if you&apos;re a provider of small business support, I&apos;ll make sure that the right businesses are matched with your programmes.
It&apos;s my role to make Enterprise Nation a safe, supportive and inclusive community.

Head of community

Marketing for small businesses

Whether your small business has existed for years, or just recently started up, finding the most effective marketing strategies is critical. Join this group to connect with like-minded small business owners and advisers to share and discuss marketing strategies and resources.

You know happy customers become loyal and loyal customers spend more. But unlike multinational businesses who can employ a team, SMEs only have time to think about customers when they shout.
I believe SMEs deserve all the benefits of intentionally managing their customers&apos; experience taken for granted by the big companies. I support businesses like yours in three steps.
1. Step into the shoes of your customers. We can use any of these tools, depending on your needs:
<ul>
<li>Empathy maps</li>
<li>Customer personas (so much more than marketing avatars!)</li>
<li>Value propositions</li>
<li>Customer Journey Maps</li>
<li>Customer feedback (aka Voice of the Customer and customer listening)</li>
</ul>
2. Once we have a clear picture of customer needs, we work together to meet those needs by optimising or designing products, services and interactions (also known as touchpoints).
3. Finally, we ensure a return on your financial, time and emotional investments by accelerating benefits.
Managing customer experience is addictive, when you see the benefits we can discuss how to move to the next level of maturity.
Why would you trust me with your business, employees and customers?
I believe small and medium-siz businesses deserve the competitive advantages enjoyed by big companies and understand the time and cost constraints that get in the way.
I have a long history of helping businesses, teams and individuals work more closely, more beneficially with clients and customers. I know what is necessary and how to deliver business results, using her extensive experience in product, process and service design, problem solving and workshop design and facilitation, including over 14 years in Rolls-Royce and leading major projects at Philips and Allied Signal.
I am one of CXM’s CX Stars of 2022, placed in the top ten of professionals.

Customer Experience Consultant

Sustaining Customer Experience

Two factors put your customer experience under pressure. 1) Customer expectations forever change. 2) As organisations grow, they divide into specialist teams (aka functions). These factors challenge your team and change the experience you deliver.

While we offer CX Projects to boost Customer Experience, one off changes eventually become obsolete. So, we recommend clients embrace Customer Experience as a way of working, thinking and being.

To sustain your customer experience, we
•	Engage your t

A highly experienced entrepreneurial CEO who most recently built the Zoggs brand from £5.5m to £32m turnover across 50 international markets, leading a team of over 100 people.**
Mark&apos;s career has been focused in the Sports, Outdoor and Leisure categories working in both Executive and NED board roles for brands including Zoggs, Speedo, Lowe Alpine, Blacks Leisure, Rockport, Good Boost and others. He has worked under a variety of ownership structures including P/E, High Net Worth and PLC and led and worked in planned exits, distressed exits, acquisitions and integrations.**
As part of the transition from Executive Mark is building a portfolio of NED and advisory roles. He has regularly consulted pro bono on brand development/brand building projects and is currently a board advisor to Good Boost, a Health based social enterprise and Chair of the Sporting Goods Industry Association.**

CEO/NED

Mark Hammersley

A highly experienced entrepreneurial CEO who most recently built the Zoggs brand from £5.5m to £32m turnover across 50 international markets, leading a team of over 100 people.**
Mark&apos;s career has been focused in the Sports, Outdoor and Leisure categories working in both Executive and NED board roles for brands including Zoggs, Speedo, Lowe Alpine, Blacks Leisure, Rockport, Good Boost and others. He has worked under a variety of ownership structures including P/E, High Net Worth

Lunch and Learn: PR in times of uncertainty

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