Lunch and Learn: How to master subscription-based selling models

Nick Binza
Nick BinzaPurpose Digital

Posted: Thu 16th May 2024

In this Lunch and Learn, Nick Binza discusses the unique challenges and opportunities of subscription-based models.

When it comes to subscriptions, customer lifetime value (LTV), retention strategies and cash flow management are particularly crucial to understand and manage. Nick explains why customer lifetime value and retention are pivotal in the success of subscription models and how these factors differ significantly from one-off sales strategies.

Nick started Purpose Digital in 2020 after three years as head of e-commerce and marketing at Mous, a tech accessory start-up. In his time there, he grew online revenue from £1 million to £17 million turnover while building a best-in-class in-house e-commerce and marketing team.

The focus of Purpose Digital is to develop and execute growth strategies with brands. Acting as fractional CMOs and digital marketers, they plug knowledge gaps, identify growth opportunities and help brands take on their biggest growth opportunities.

Key takeaways from this session:

  • Gain a clear understanding of the importance of LTV and retention

  • How to navigate cash flow challenges

  • Discover strategic approaches to enhance subscriber retention

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Nick Binza
Nick BinzaPurpose Digital
I have worked in e-commerce and digital marketing for over 6 years. In this time I have driven growth startegies for fast growth e-commerce brands both in-house at Mous and from the agency side at Purpose Digital. I started Purpose Digital in 2020 with a mission to offer high quality e-commerce and digital marketing services to start-ups regardless of what stage they are at in their growth. We've seen what works at different stages and although no two businesses are exactly the same, we can help break through the clutter to streamline your strategy. From helping you get your first e-commerce sale to getting you to your first £1m or £10m turnover year, we're here to provide the experience and support to get you there. We have recently helped Pot Gang grow their revenue 3x YOY by redesigning their subscription model and driving new customer acquisition growth through paid social and paid search. We're also supporting bigger brands like Just Hype and The Cirkel, managing their digital marketing channels and working closely with them to identify and opportunities for growth.

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