Lunch and Learn: Learn how to brand yourself

Posted: Mon 6th Sep 2021

Watch back: Learn how to brand yourself

Watch back this recorded Lunch and Learn webinar with publicity expert Lucy Werner and creative director Hadrien Chatelet, co-founders of The Wern. Check out their new book: Brand Yourself.

Lucy and Hadrien share their top tips on brand strategy, personal branding and throw in a few creative ideas for big impact marketing on a bootstrap budget.

Here are the 10 commandments of good branding:

  1. It all starts with a story

  2. A beautiful brand is great, a meaningful one is better

  3. Know yourself before anything. “Get your values right”

  4. Do some moodboards

  5. Get your images right

  6. Embrace the power of illustration

  7. A stunning font will do 80% of your brand

  8. Check your name and logo for trademark, right, domain and social media handles

  9. Make your design accessible

  10. Trust your gust! If you love it, is more likely that your audience will love it too. 

Where to get images:

Where to get fonts:

Where to check your name, handles and designs

We are PR consultancy that specialises in startups and small businesses

You might also like…

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.