Lucy and Hadrien share their top tips on brand strategy, personal branding and throwing in a few creative ideas for big impact marketing on a bootstrap budget.

Lunch and Learn: Learn how to brand yourself

Webinar

Watch back this recorded Lunch and Learn webinar with publicity expert 

 and creative director Hadrien Chatelet, co-founders of The Wern. Check out their new book: 

Lucy and Hadrien share their top tips on brand strategy, personal branding and throw in a few creative ideas for big impact marketing on a bootstrap budget.

Here are the 10 commandments of good branding:

Where to check your name, handles and designs

Learn how to brand yourself 

&lt;p&gt;Hi. We’re 24 fingers, an award-winning digital marketing agency.&amp;nbsp;We help small business owners&amp;nbsp;who are all fingers &amp;amp;&amp;nbsp;thumbs with their&amp;nbsp;marketing to grow their brand. Founder Emma Goode is the&amp;nbsp;proud Local Leader for Enterprise Nation in Essex.&lt;/p&gt;

&lt;p&gt;Whether it’s getting more leads from social, increasing brand awareness or engaging with your customers, our fingers can help add extra digits to your bottom line.&lt;/p&gt;

&lt;p&gt;We work with start-ups and companies both big and small, as well as individuals who need a helping hand navigating the ever-changing world of social media. We know how difficult it can be for businesses to keep up with all the algorithm updates.&lt;/p&gt;

&lt;p&gt;Coming from a copywriting and publishing background, our expert team of content creators also know just how powerful great content can be. Just ask the 26 million people who saw our ‘Nostalgia’ campaign for one of our clients. That was achieved without spending a penny on paid advertising too. Powerful stuff, eh?&lt;/p&gt;

&lt;p&gt;Whether you need an SEO strategy,&amp;nbsp;help with social media management, advice on what to blog about,&amp;nbsp;how to get more sales from social, or you fancy coming along to one of our practical social media training workshops, our hands are here to support you and your business, whatever stage you’re at.&lt;/p&gt;

&lt;p&gt;Click here to book your&amp;nbsp;&lt;a href="https://calendly.com/24fingers"&gt;free Strategy Session&lt;/a&gt;.&lt;/p&gt;

Managing Director

Lunch and Learn: Reach people who are likely to become customers

Watch back: Reach people who are likely to become customers

My motto in life and work is 'Meet people, make friends, and help them.' Getting to know people is the best way of finding out what makes them tick in terms of goals, ambitions, dreams, interests and life in general. I help people by listening to what they need, suggesting ideas, sending links, making introductions, adding value, and offering relevant products and services, where appropriate. When friends have a problem, I love to help them fix it.
My varied portfolio career means I have knowledge, experience and contacts in many fields. I am an expert in book publishing, media, mentoring, writing, editing, marketing, crowdfunding, sponsorship, social enterprise and commercial start-ups.
I'd love to get to know you better, so I can help you get to where you want to be.
Career highlights: • Book trade professional since 1990 • Consultant Producer, YOU'RE BOOKED! (ITV book series) • Pioneer, World Book Day UK • Research Director, StoryCode (online recommendation engine for fiction, featured on BBC TV’s DRAGONS’ DEN)
Current roles: • Founder, CopyGhosting Publishing Services (editorial, marketing, PR &amp; digital agency) • Editor &amp; Development Executive, Insight Film Festival • Founder, Jolabokaflod CIC (promoting Icelandic 'Christmas book flood' tradition) • Director of Crowdfunding, CrowdPatch CIC: free crowdfunding platform for social enterprise • Founder, The Wisdom of Coffee: a network for Meetup gatherings &amp; a community that shares best practice about business, enterprise &amp; alternative finance) • Founder, Smart Crowd Productions: integrated arts, media, business &amp; alternative finance production consultancy • Director: Corporative Sponsorship, SMGlobal Catwalk, Inc: global fashion events brand • Social entrepreneur, 12R Prizes: solving social issues and commercial problems via sponsored cash-prize comptetions • Mentor, Founders and Mentors: networking platform, comprising forum, communities and courses for mentors to help pre-launch founders launch start-ups successfully • Social entrepreneur, 12Ronnies: hub that provides founders, inventors and creatives a toolkit for launching a startup successfully • Co-founder, CrowdMall: virtual shopping centre for ideas that do not yet exist
Charities: • Chairman, Seeds Creatives (charity): runs the ‘Artist in Your Own Residence’ collaborative network mentoring scheme for creatives in all disciplines • Director, Arts Centre Group (charity): membership organisation for arts &amp; media professionals
Committees: • All-Party Parliamentary Committee for Crowdfunding (chair: Barry Sheerman MP): meets quarterly at the House of Commons
Author: • Six published books • Two books in progress

Serial entrepreneur

Pre-launch founders, inventors & creatives

Signposting for advice, tools and resources for members wanting to start turning an idea into a business.

Hi Everyone!
I&apos;m Toni and I&apos;m a Fractional CMO - which means I work part-time for lots of exciting startups helping them build and deliver great marketing and grow their businesses.
Businesses need experienced marketing strategists, but for those who don&apos;t have the budget or need full-time hires, this is where I step in. With a fractional CMO, you get all the benefits of a senior marketing professional with flexibility.
I want to help you be successful!
I want to change the statistics. For many companies, their marketing isn’t helping them build their businesses. You shouldn&apos;t have to settle for boring, ineffective value propositions or strategies that do nothing to entice customers. It’s making sales harder than they need to be or even impossible.
Instead, I leverage proven methodologies to figure out what your customer really cares about, connect the dots between your solution and their problem and then find ways to make sure that they discover you and then fall in love with you.
Check me out at dot-connectors.com and set up a free review of your marketing. I&apos;ve had the opportunity to hold senior marketing positions at many well-known organisations such as Apple and Microsoft and been the first marketing hire with several startups blazing their trails and look forward to helping you grow and scale!

Fractional Marketing Support

Marketing: Connecting the Dots with Coaching and Consultancy mix

As a founder or entrepreneur understanding what you need can be really confusing with all the conflicting advice. Or even being the single marketing person on the team can be isolating. 

Having someone you can connect with to bounce ideas off, discuss direction and clarify plans can make all the difference. Or just having an extra strategic pair of hands available when you need it.

Starting at £550 per month.

The Business &amp; IP Centre Leeds
Here at the Business &amp; IP Centre we provide support to anyone looking to start, run or grow their own business in Leeds.
We can help you to research your market, protect your intellectual property and learn the skills you need to start and grow a business.
If you have a business idea or you’re wanting some extra help to take your business to the next step, we’re here to help you get there. We can provide access to a large selection of business information, market research and much more. We also run a programme of events and webinars covering a wide range of topics for small business owners.
Get in touch to find out how our free support can help your business.

BIPC Leeds

The Business &amp; IP Centre Leeds
Here at the Business &amp; IP Centre we provide support to anyone looking to start, run or grow their own business in Leeds.
We can help you to research your market, protect your intellectual property and learn the skills you need to start and grow a business.
If you have a business idea or you’re wanting some extra help to take your business to the next step, we’re here to help you get there. We can provide access to a

Lunch and Learn: Learn how to brand yourself

Watch back: Learn how to brand yourself

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