Identifying ideal customers and validating potential demand

In this session, business consultant Paul Cunningham introduces you to actionable tools and frameworks you can use to identify your ideal customers and validate that there's demand for what you're selling.

Topics covered in this session

• How to model your ideal customer profile for accurate and cost-effective marketing

• Validating potential demand to scale your efforts and investments to match

• Simple tools and frameworks that accelerate and sustain your progress

About the speaker

Blue Barn Consulting Ltd is a recognised provider of development, mentoring and coaching services to start-ups and SMEs, with a particular focus on the digital, IT and telecoms sectors.

Its principal Paul Cunningham is an accredited mentor and adviser for the Help to Grow: Management Course.

People also watched

• How small businesses can create buyer personas

• Why and how to understand your ideal customer

• How personas and ideal customer profiles boost your marketing

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