WEBINAR

Lunch and Learn: How to write an engaging press release

Posted: Fri 24th May 2024

Are you tired of sending press releases to journalists and hearing… crickets? Or maybe you're not even sure how to start writing a press release in the first place?

In this Lunch and Learn, Hayley Knight shares her expertise in writing press-worthy press releases, including their benefits, what to include (and avoid), how to successfully share your story and the best way to pitch them for desired results.

Press releases are once again the preferred way of communication for journalists when it comes to hearing from you. You'll learn best practice and how to create a viral news story with one press release.

Hayley is the co-founder of the PR and marketing agency BE YELLOW, helping businesses and individuals make a social impact. She has over 10 years of experience in PR, is Elle UK’s 23 under 30 and is a TEDx speaker. In just six months, Hayley has achieved 450 pieces of coverage for clients.

Key takeaways from this session:

Discover why your business needs a press release
Learn how to write a press release that gets noticed
Identify your key PR targets and pitch your release to them effectively

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Hayley KnightBE YELLOW

About BE YELLOW BE YELLOW is a socially-driven PR & marketing agency who are committed to helping businesses reach their full potential through contemporary and innovative PR and marketing strategies, and targeted at organisations who share their vision of social enterprise and value driven business. We are a small team, but making a big impact. We have achieved 450 pieces of coverage in 6 months for clients, including BBC & ITV News, Evening Standard, Huffpost, Vice, Financial Times, Forbes, The Guardian & Mashable, to name a select few. We work with companies, organisations and individuals nationwide and internationally. About Hayley Knight Hayley Knight has worked in PR for 10 years, and is the former founder and Director of Boxed Out PR and former Deputy Head of PR of Pride in London. Hayley is listed as an Elle UK female entrepreneur 23 under 30, and was Amor Magazine's 30 Under 30 in 2018. She is also a TEDx speaker. Hayley is the PR expert for Stylist Magazine and Metro, and has been featured in various publications including PR Moment, Wired, Daily Express, PR Week, The Guardian and Radio Times. Boxed Out PR was listed as number 6 in TechRounds top 53 UK PR agencies.

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