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WEBINAR

How to write a compelling business story

Tony Treacy FCIM
Tony Treacy FCIMPitch Factory Limited

Posted: Tue 24th Jun 2025

Storytelling, pitching and presenting are key skills for anyone in business.

Using the insight gained from the many successful training courses he's run over the years, Tony Treacy shares top tips for improving your skills and becoming a more compelling and persuasive communicator.

Topics covered in this session

  • How to write a compelling story plan for a pitch or presentation

  • How to analyse the audience to tailor what you include in a pitch or presentation

  • Why communicating key messages is at the heart of every successful business story

About the speaker

Tony is a professional marketing and communication expert with a track record working for entrepreneurs, major brands and large and listed companies in the UK and internationally.

He created Pitch Factory in 2013 to focus on helping businesspeople become more compelling and persuasive communicators.

Relevant resources

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Tony Treacy FCIM
Tony Treacy FCIMPitch Factory Limited
Tony is a professional marketing and communication expert with a track record working for entrepreneurs, major brands and large and listed companies in the UK and internationally. He created Pitch Factory in 2013 to focus on helping businesspeople to become more compelling and persuasive communicators. He helps them to develop and refine the way they take their business to market; supports them throughout the business development process to win contracts and funding; creates compelling content for the web, social media and marketing collateral; and through training helps them so become more confident and impactful presenters at pitches, and at business networking events. He delivers a stronger proposition and marketing strategy to help you reach your target market and achieve your business goals, will help you to produce a winning Pitch Strategy, and fluent and compelling proposal documents and presentations, content that communicates your real value to clients for your website, social media campaigning and marcoms; and runs Presentation Skills Training, Business Storytelling training and helps businesspeople to create a punchy Elevator Pitch for business networking, exhibitions and trade missions.

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