How to write a compelling business story
Posted: Tue 24th Jun 2025
Storytelling, pitching and presenting are key skills for anyone in business.
Using the insight gained from the many successful training courses he's run over the years, Tony Treacy shares top tips for improving your skills and becoming a more compelling and persuasive communicator.
Topics covered in this session
How to write a compelling story plan for a pitch or presentation
How to analyse the audience to tailor what you include in a pitch or presentation
Why communicating key messages is at the heart of every successful business story
About the speaker
Tony is a professional marketing and communication expert with a track record working for entrepreneurs, major brands and large and listed companies in the UK and internationally.
He created Pitch Factory in 2013 to focus on helping businesspeople become more compelling and persuasive communicators.
Relevant resources
The power of brand storytelling: How to tell your brand story
Lunch and Learn: How to communicate your brand's story effectively
Join Enterprise Nation
Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.
Join today to get everything you need to start and grow your small business, in one place.
Get business support right to your inbox
Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.
Start your business journey today
Take the first step to successfully starting and growing your business.
Join for free