Lunch and Learn: How to make money on YouTube for Business

In this Lunch and Learn, Matthew Hughes delves into the five essential As of YouTube framework – authority, audience, acceleration, added value and asset library – to demonstrate the true value of the platform.

He also shares how small creators can make money on the platform by strategically publishing signature videos.

In 2013, Matthew started his video company and ran it for seven years, creating videos and travelling the world. Fast forward to 2019, he launched the King of Video brand to help small business owners confidently create consistent video content that connects with their audiences.

In 2021, Matthew turned his focus to YouTube and aims to get 1,000 small businesses to 1,000 subscribers using YouTube as the primary platform to grow their business and make money by strategically creating video content.

Key takeaways from this session:

• Learn why having a presence on YouTube is essential for businesses of all sizes

• Understand the five key elements that contribute to success on YouTube

• How to turn your videos into a source of income for your business

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