How to use AI in marketing ethically and responsibly

I’m Martin Wilde — founder of Wilde Marketing, a digital marketing agency helping charities, education providers, researchers, and mission-led organisations grow their reach and impact through strategic, human-focused marketing.Over the past decade, I’ve worked across global and regional brands to deliver high-performing strategies in SEO, paid media, website development, and marketing operations — scaling programmes, building internal capability, and optimising tech stacks to drive meaningful growth.Wilde Marketing was born from my belief that good marketing doesn’t just increase numbers — it changes lives. That might mean helping a mental health charity reach 74% more young people through better digital engagement. Or scaling PPC initiatives for a global business by improving campaign targeting, automation, and user experience. It’s marketing with purpose — and performance.A few things I’ve delivered along the way:Developed digital roadmaps and performance dashboards for marketing teams of 100+Led cross-functional campaigns across SEO, PPC, and CRM that generated multi-million-pound returnsTrained over 300 marketers in digital skills, collaboration, and impact-led thinkingHelped multiple organisations streamline workflows and scale more effectivelyBut beyond the numbers, I’m most proud of being someone people trust to get it done — thoughtfully, strategically, and always with purpose.If you're a mission-led organisation looking to grow your audience, amplify your message, or scale your marketing operations, I’d love to connect.