How to turn leads into clients

Most sales are won in the follow-up, yet it's often the step that gets missed.

In this practical Lunch and Learn, sales expert Leisa Pickles walks you through a simple seven-step framework to help you stay organised, build stronger relationships and convert more leads into paying clients.

Discover what makes follow-up effective, how to adapt your approach for different types of leads and which tools and templates can save you time.

Perfect for small business owners who want a structured, confidence-boosting approach to follow-up that actually works!

Topics covered in this session

• What makes follow-up effective

• A practical seven-step follow-up framework

• How to tailor your outreach for different lead types

• Ways to improve your conversion rates

• Simple tools and templates you can put in place

• Analyse and optimise your follow-up process

About the speaker

Leisa is the founder and chief go-getter at Find me the Leads®, an independent sales consultancy supporting SMEs with sales outreach.

With over 25 years in sales, including roles at Mars Incorporated, Leisa founded her consultancy in 2018.

She's a best-selling author and was named Enterprise Nation Sales Adviser of the Year in 2023 and 2024. Leisa also co-hosts the Scale Up Your Sales & Marketing Podcast.

Join Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

Join today to get everything you need to start and grow your small business, in one place.