E-commerce director James Davey explains the seven key elements of a killer strategy for selling your goods online, helping you to drive growth.

Lunch and Learn: How to create an e-commerce strategy

Webinar

Looking to give your online business the best start possible?

In this Lunch and Learn, e-commerce director 

 takes you through the seven key elements of a killer strategy for selling your goods and services online, helping you to drive growth.

James is the co-founder and Director of The Armoury. A board-level retail marketing and multi-channel professional with more than 20 years' experience developing and implementing digital strategy for retailers.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Learn the seven key elements of a killer strategy for selling your goods and services online, and how they can drive growth.

I&apos;m the creator of Iconic Biscuits. I started out in the security industry before moving to web development and programming. In my spare time I was a marine photographer and started an online retail store selling underwater camera equipment during the Dot Com era. After making it the largest supplier in the country of it&apos;s kind, it blew up and I moved to PR photography, shooting numerous well known brand names and government PR jobs.
From there I founded a social media marketing consultancy before being acquired by a marketing agency and co-directing it. I then took a position as Sales and Marketing Director for an aerial defence manufacturer, before taking four years off to stay at home with my new daughter. During this time I retrained as a chef and developed my line of biscuits.
At the point of launch, my biscuit production was stalled by an outsourced producer being unable to fulfill the orders. I took a typing role at an aircraft parts manufacturer and turned the job into a section within a department, running my own team, solving regulatory records issues. During this time I continued to make my biscuits at home, at night and sold them online to the USA and into the factory sites where I worked.
In 2020, I left the job to fit out a microfactory and begin fulfilling retail orders and expand my exports.
In my spare time I still love being at home with my daughter and younger son, as well as gaming online, reading, photography, eating and studying. I also hold advisory positions in charitable organisations.

Director

From a kitchen table in Northern Ireland to selling in the USA

Michael Thompson is the epitome of the phrase 'kitchen table entrepreneur'.



Next Generation: Fashion

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners in fashion sector, don’t worry, there’s a group for you too!

Business Growth and Acceleration

<div class="ck-content" data-wrapper="true" dir="ltr" style="--ck-image-style-spacing: 1.5em; --ck-inline-image-style-spacing: calc(var(--ck-image-style-spacing) / 2); --ck-color-selector-caption-background: hsl(0, 0%, 97%); --ck-color-selector-caption-text: hsl(0, 0%, 20%); font-family: Segoe UI; font-size: 11pt;">
For businesses looking for help in sales and marketing, leadership and management and business planning.
</div>

Campbell’s career has spanned a range of global commercial &amp; technical roles primarily in the tech industry. He has led large complex deals including M&amp;A transactions whilst holding senior level roles in Vodafone , Intuit &amp; Bazaarvoice amongst others. He worked on many innovative new concept launches including mobile payments, the Amazon Kindle, LBS &amp; Blockchain/AI driven products.
Since 2015, Campbell has pursued several opportunities as a founder or co-founder in a range of tech sector business models. He is the founder of SouqBox.io – the world&apos;s first dedicated platform as a service for B2B companies seeking to digitise their world. Initially focused on ecommerce / marketplace technology (T-Hub), the portfolio was expanded in 2023 with the launch of M-Hub.Thisis the flagship product at SouqBox and was built for the food &amp; drink manufacturing sector as a one stop shop to digitise everything.
Campbell has an undergraduate BSc from the UofGlasgow and postgrads including MSC &amp; MBA aswell as diplomas in Blockchain strategy &amp; AI from Oxford University.
Passionate about solving the big problems in the modern world with technology and human change. Campbell is married with 3 boys and lives in Hampshire UK.

Founder 

Campbell Murray

Campbell’s career has spanned a range of global commercial &amp; technical roles primarily in the tech industry. He has led large complex deals including M&amp;A transactions whilst holding senior level roles in Vodafone , Intuit &amp; Bazaarvoice amongst others. He worked on many innovative new concept launches including mobile payments, the Amazon Kindle, LBS &amp; Blockchain/AI driven products.
Since 2015, Campbell has pursued several opportunities as a founder or co-founder in a r

Lunch and Learn: How to create an e-commerce strategy

About Enterprise Nation

You might also like…

Get business support right to your inbox