Lunch and Learn: How to start a fashion brand

Natalie Binns
Natalie BinnsNatalie Binns Consulting

Posted: Mon 9th Oct 2023

Are you passionate about fashion and dream of carving your own path in the industry?

In this Lunch and Learn, fashion retail and manufacturing expert Natalie Binns lays out the five things you need to know before embarking on your journey to start a fashion brand. In this webinar, you'll gain insights on crafting a marketable product and receive a comprehensive overview of the process you should follow.

Natalie started her career in the buying offices of some of the UK’s most recognisable brands. Seeing first-hand how wasteful and damaging the fashion industry could be drove her to start her own consultancy helping purpose-driven fashion businesses launch and grow with sustainability at the forefront.

Key takeaways from this session:

  • Strategies for creating a product that sells, including assessing the competition, finding your unique selling point and identifying your target audience

  • How to build an ethical and sustainable supply chain enhancing your brand's reputation and attracting conscious consumers

  • An overview of what the whole process looks like, from design to delivery, with realistic timelines

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.


Watch previous Lunch and Learns from our library of webinars

Natalie Binns
Natalie BinnsNatalie Binns Consulting
With 15 years of industry expertise in buying for renowned UK brands like ASOS and Allsaints, Natalie Binns is a true authority in the field of sustainable fashion. Having gained invaluable experience in global markets, she witnessed the damaging and exploitative practices within the industry, fueling her desire to be part of the solution rather than the problem. Inspired to make a difference, Natalie established a consultancy that brings big brand thinking to small brands, igniting their launch and growth while driving sales and profit, all with sustainability at the core. From design to delivery to store, Natalie supports businesses throughout the entire product life cycle. Natalie's passion and innovative approach have earned her recognition as a respected thought leader in sustainable fashion. She has made notable appearances on BBC Radio 4, Woman's Hour, Metro.co.uk, BBC Business, Hello! Magazine, and Drapers Sustainability Conference. Additionally, Natalie shares her knowledge by lecturing at the University of Westminster. When it comes to sustainable fashion, Natalie Binns is the expert you need by your side to revolutionise your brand and make a lasting impact. Get help with: Sourcing - including UK manufacturers and sustainable fabrics with low MOQ Brand Strategy - Identifying your target customer, market and brand values Managing production and setting up a critical path with realistic timelines so your deliveries will be on time Cost price negotiation and improving target margin Range building, encouraging multi purchases, increasing basket value, capitalising on bestsellers, lowering risk Improving lead times Design direction and product development - sample shopping, inspiration gathering, cost engineering Competitor analysis and market research Sustainability strategy, training and implementation Preparing to wholesale

You might also like…

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.