How to sell with more confidence and less stress

In this session, Christhl Scharing shares the three most common reasons purpose-led founders struggle to convert and what to do instead.

Drawing from real-life examples from both global brands and boutique businesses, Christhl will walk the attendees through how to clarify their offer, connect with their audience and convert without the hard sell.

The session focuses on practical, easy-to-apply strategies using just a few key tools from Christhl's Clarity-to-Conversion method, designed to help founders sell with more confidence and less stress.

Topics covered in this session

• What makes a clear and confident offer (and why most businesses miss it)

• How messaging creates connection (and conversion)

• Why soft-selling works better than hard-selling in 2025

About the speaker

Christhl helps thoughtful brands cut through the noise, speak with purpose and sell with confidence so they can grow beautifully and profitably.

With over 20 years’ global experience in sales, brand development and market expansion, Christhl has worked with brands such as Liberty, House of Hackney, Knots Rugs, Bell Hutley, Soveral, Kitty Joyas, Newable and HONA to craft strategies that elevate their story, increase visibility and unlock new sales channels across the UK, Europe and beyond.

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