Lunch and Learn: How to scale sales and raise funds
Posted: Wed 14th Aug 2024
Amy Moring is the co-founder of the specialist oil and condiments business Hunter & Gather, which caters to customers with food intolerances.
After starting with her partner Jeff in 2017, Amy now leads a company that has excelled at D2C (direct-to-consumer) sales via Amazon, raising investment through crowdfunding and getting stocked in major retailers.
Topics covered in this session
How to sell well on Amazon
Exceeding your fund-raising target via a successful crowdfunding campaign
The benefits of becoming a B Corp
How to get major retailers to stock your products
Amy's key points from the webinar
Understanding consumer behaviour and using keywords is crucial for success on Amazon.
Using a lower price as a loss leader strategy can lead to long-term profitability and customer satisfaction.
Hacking the algorithms on Amazon, such as promoting, getting reviews and offering coupons, is crucial to getting into the top section of search results.
Crowdfunding can be a successful fundraising strategy for start-ups, even without prior experience or significant investment.
However, crowdfunding does require extensive outreach and engagement with existing customers to generate interest and investment.
Testing and learning in different retail environments, such as Whole Foods and Planet Organic, can provide valuable data for scaling sales and raising funds.
Having the humility to know that you don't know everything and just putting one foot in front of the other is the key to success.
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