Posted: Mon 10th Aug 2020
Securing media coverage is a highly effective way to promote your business. Get a mention in the right publication and it can lead to increased sales and a big boost to your reputation. But there is an art to pitching the press.
Among the tips shared by Dan are:
Before pitching a journalist, make sure you've looked at the previous content they've written or broadcast so that you know that they are likely to be interested in your business. If you pitch your business to a irrelevant journalist, you'll likely to get no response or an angry reply!
If there's one thing that you spend money on when pitching to journalists, it should be imagery of you and your business. Having good, strong images ready to send when a journalists asks for them could be the difference between you getting the coverage or one of your competitors.
Don't send images as attachments in an email as they could be blocked. Have them ready in something like Google Drive or Dropbox so you have a link of several images to send and the journalist can select the ones they like.
#JournoRequest is a hashtag on Twitter that journalists use when they're looking for specific people to interview. Follow that hashtag and reply if the ask is relevant to you. It's a brilliant and free way to get featured in the media.
Journalists are not salespeople for your business and they are unlikely to write a heavily promotional story but having an opinion on topical issues is a good way to get featured. Look for journalists covering topical issues, especially those who use #JournoRequest, and reply with your thoughts.
Twitter is the main platform used by journalists and a good way to monitor what they are talking about is by using Twitter lists. You can create a list of journalists you're interested in which will filter out all other posts and you'll just see their tweets. You can make the list private so no-one else can see it and people added to it don't know they're on it.