Content marketing consultant Mark Reynolds shows you how to make the most of your Google Business Profile so more local customers can find you. 

How to optimise your Google Business Profile

Webinar

In this Lunch and Learn, Mark Reynolds, a people-first SEO and content marketing consultant, shows you how to make the most of your Google Business Profile so more local customers can find you. 

If you're a small business owner or solopreneur, you know it can be tough to get local customers to see your business. But did you know there are things you can do to optimise your Google Business Profile and improve your online visibility?

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.

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Lunch and Learn: How to optimise your Google Business Profile

Learn how to make the most of your Google Business Profile so more local customers can find you.

John O’Shanahan is the founder and lead consultant with LeanBPI, a market leader in digital innovation for small businesses, working with Local Enterprise Office clients and Irish SMEs since 2015.
John has over 30 years’ experience in business operations, having held multiple roles with leading international companies in markets as diverse as Taiwan, Mexico, and The Netherlands.
Lean BPI specialises in helping SMEs/Micro industry clients to improve their workflows, converting from paper based or manual systems to more efficient simplified digital processes. Having completed 200+ successful business improvement projects across a variety of sectors, John’s application of lean best practice, thought leadership and digital innovation has led to clients experiencing increased business performance, reduced costs and sustainable results.
As well as helping clients optimise off the shelf software solutions, John and the team at LeanBPI develop bespoke solutions, built to meet client needs, enabling them to implement new workflows, which improve their business performance while reducing the stresses of the day-to-day operations. By applying lean methodologies, and digital Innovations, Lean BPI simplifies and streamlines a business’ processes to maximise its overall business performance.
John holds an MSc in Strategic Quality Management, Lean Sigma Systems from the University of Limerick and is a doctoral candidate in the University of Limerick.

Managing Director

Fuel your business growth with smart digital strategies

Explore strategies to adopt digital systems, tailored to your needs, with practical insights from the real world.

I'm the founder of The Digital Index, a data focused consultancy offering small business data support. As a data and insights analyst with 7+ years experience I have seen that small busines are sitting on huge potential with their data and I want to help with easy, simple data analysis so small business can make the best business decisions.
Because every small business has the potential to make smart data-driven decisions that ensure you save money, exceed goals and save time.
I have strong expertise in data collection, analysis, visualisation and insights, spanning across all sectors. I can help businesses at any stage, from those starting out that have no idea where to begin with data, to those who already have their data pot, but aren't quite sure what to do with it.

Director and Data Analyst

Data analysis for small business

This group is for those wanting to become a more data-driven business, or those already utilising their data for decisions.

This group is here to support, guide and help, so please ask questions about data use in your business and provide support to others where you can.

I’m a marketing and community strategist working with fashion and beauty brands. I started we are forum in 2020, after more than a decade in various London agencies.&nbsp;&nbsp;&nbsp;
It has never been easier to start a brand and while barriers to entry are low, new brands are launching every day. Consumers have an endless supply of choices available to them and have become more selective and discerning. Their expectations go beyond a good product and good customer service. They have learned to see through once dependable marketing tactics and have become permanently ad-saturated.&nbsp;&nbsp;
Post-pandemic, community has become key to consumers. Brands that put their customers front and centre, facilitating connection and giving them a sense of belonging, are the ones most likely to thrive.&nbsp;&nbsp;
I know that this approach comes with its own set of challenges, which is why I help brands bring to life community flywheels that bring real value to the business and its most dedicated advocates. I don’t believe in the old agency model and work directly with founders, marketing teams and other key stakeholders, offering specialised guidance through flexible support. I want to build brands with impact, by helping them harness the power of community.

Marketing and community strategist

One-to-one consultancy sessions

For founders and teams that don’t have an in-house community specialist and need to bring in external expertise from time to time. During these sessions I help you tackle the challenges that are unique to you and offer personalised solutions. Think of me as your business partner on demand.

My process:
I approach every problem with a focus on actionable solutions and clear next steps, whether you&apos;re tackling a single issue or a broader challenge over multiple sessions:

1. DISCOVERY
Before 

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of diverse knowledge and understanding.
This entrepreneurial experience also allowed to gain insights of the innovation value chain and operational requirements of building / scaling ventures, for product market fit. The critical component of fundraising through various mechanisms, is an area that I understand well, having bootstrapped businesses and then raised circa 3m Euros across angel, Venture Capital and the European Development Fund (EDF).
The full spectrum of the fund-raising process was arguably the most challenging aspect of venture building for a multitude of reasons and it was a definite grind to get it done. Learning to dealing with brutal reality was a crucial part of success and helped test / fortify my resilience and growth mindset.
The last venture Zveetz had a regenerative aspect with a mission to make a dent against sugar pollution and its consequences to people and planet. Working cross functionally with a stellar team of individuals including food and behavioural scientists to deliver an impactful value proposition was highly rewarding. The business model was multifaceted with transactional, subscription and asymmetrical revenue streams. We were able to move the needle on sugar reduction and enabled people to be more sugar smart, thereby hitting multiple impact and revenue KPI’s.
Previously to that, I had the privilege of deep diving into the world of AI, machine learning &amp; ontologies to build a recommendation engine SaaS for the e-commerce sector, although there were multiple future use cases for the technology. This immersion and venture was very challenging for multiple reasons but ultimately the outcomes were net positive, so the juice was worth the squeeze.
hankfully, I have been able to transition into the role of an Innovation Director and apply skills / experience to provide consultation across the Oxford Innovation ecosystem to various stakeholders.&nbsp;
<ul>
<li>Performed 96 one to one business support sessions and workshops for students, faculty, startup and SMEs teams.</li>
<li>Consulting with the KTP (Knowledge Transfer Partnerships) department to revamping program offering and positioning to meet desired Research Excellence Framework (REF 29) standards.</li>
<li>Supporting faculty members across the UnIversity’s different schools, on commercialisation of their research and various potential fund-raising strategies.</li>
<li>Working with the AI Research group within the University to develop their strategic roadmap.</li>
<li>Supporting the establishment of “Managementfest”, a student led innovation &amp; entrepreneurship conference and accelerator programme at BNU.</li>
<li>Regularly meeting with the university leadership committee to report all innovation initiatives and results.</li>
<li>Leading Oxford Innovation AI working group with a remit to i) develop a wholistic adoption strategy for competitive advantage. ii) Steering AI integration and operationalisation across the org, towards ISO42001 (trustworthy) compliance.</li>
</ul>

Innovation Director

Vishal Kawatra

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of d

How to optimise your Google Business Profile

Topics covered in this session

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