Lunch and Learn: How to grow your sales at Christmas

In this Lunch and Learn, Catherine Erdly dives into the critical tasks and preparations needed for the final quarter of the year. She also shares why sales can fluctuate, and the actions to build consistency at this important time.

Catherine also explains how to identify your ideal customer and persuade them to choose your products, especially when they're budget-conscious due to the rising cost of living. You will also uncover the true potential of your email list as a potent marketing tool.

Catherine is a small business and retail expert and the founder of The Resilient Retail Club. She is a forbes.com contributor, a judge of the Good Retail Awards, and on the editorial board of Modern Retail. She recently published her first book, Tame Your Tiger - how to stop your product business eating you alive.

Catherine was also voted a top sales adviser in the UK by Enterprise Nation, and named one of the top 25 retail influencers in the UK. She is passionate about how business can be a force for good and was awarded the 2022 Charity Champion of the Year by Work For Good.

Key takeaways from this session:

• Discover the key tasks and preparations essential for the final quarter of the year

• Understand sales fluctuations and how to achieve consistency

• Learn how to connect with your ideal customers and the ultimate sales booster

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