How to make your business stand out in a crowded market

Your brand is competing for attention in an overcrowded marketplace. But the secret to growth isn't spending more, it's positioning better.

In this webinar, brand and strategy consultant Katharine Mainprize shares a simple, practical framework you can use to define your unique value, craft a powerful positioning statement and make your brand impossible to ignore.

Perfect for start-ups and SMEs that are ready to grow with clarity and confidence.

Topics covered in this session

• How to craft the positioning for your business

• How to stand out in the market – without slashing prices

• How to apply your new positioning across your channels - from customer service to social media

About the speaker

Katharine is a brand and strategy consultant with over 20 years' experience helping organisations of all sizes grow through sharper positioning and deeper audience understanding.

She's led brand and marketing at some of the UK's best-known organisations, including Chester Zoo, BBC Children in Need, and Very – driving audience growth, brand transformation and innovative campaigns.

Today, as founding director of Formed Consultancy, Katharine works with start-ups, SMEs and charities at pivotal moments of change, helping them find clarity, confidence and growth through their brand.

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