Millions of businesses sell their goods and services on TikTok. Here, TikTok's Katey McElroy shares top tips for using the platform to grow your business.

Lunch and Learn: How to grow your business on TikTok

Webinar

Katey McElroy, SMB strategic partnership manager at TikTok

, shares her top tips for using TikTok as a platform to grow your business.

contributed £1.63 billion to UK GDP in 2022

. TikTok launched in the UK in 2018, and has quickly become a destination for UK small businesses to reach new audiences 

 from disruptive beauty brands and vintage retailers, to restaurants and food businesses.

Millions of businesses showcase their goods and services on TikTok, with many using the platform’s growing marketplace, TikTok Shop.

TikTok users are highly motivated off the platform, with 47% having bought a product or service and 45% visiting a restaurant or tourist attraction as a result of seeing it on TikTok.

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Hi, I’m Giles and I help purpose-driven small businesses to think, look and act like big brands. Giving you and your customers clarity and confidence in your business.
I run Brand Satellite, a multi-award-winning brand consultancy, with clients across the UK.
Through my 3-stage process, I help small businesses and entrepreneurs who have either never thought about their business as a brand before or are not making the most of the brand they have.
You don’t need a big, expensive agency. You need someone with big agency, big brand experience (20 years of big brand experience!), but I also understand what it is like to start and grow a small business.
Having a massive impact on a small business is much more rewarding than having a small impact on a big brand.
I help small businesses with little or no in-house brand and marketing expertise with all aspects of brand creation, branding and brand communications.
Is that you? Let’s have a chat.

Award-Winning Brand Creator

Lunch and Learn: Transform your business into a brand

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Worked in a &apos;B&apos;ig &apos;T&apos;elecom company for a number of years as a Business Consultant, Head of service, Service director, Business Manager and then Principal Technology partner. I love learning and change, have rich AI, digital transformation experience. I am now running my own AI consultancy. We can advise how to build you AI chatbots, integrate with CRM, or help you with SEO, digital marketing.
Loved my time in Big Telecom, joined the Global Devision. Transformation is ineviable. Working with SMEs, what is clear to me, they think big idea, and big tech are not something they can afford, adapt or use, but I think this is unture. The barrier to entry to the complex AI world is very low. More service are now provided over the cloud, this mean you do not need to run data centre, you can develop a website, link with an AI chatbot with CRM capability and bill customer, all that for not even half the price of an iPhone!
I love football, badminton, and squash. Start from playing and now watching, 2 Cats and a Dog, life is beautiful!

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How London-based SMEs can win new customers

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Head of Growth at WeDoCRM, a CRM agency that works with brands and organisations all over the world. We offer 3 key services; CRM, MarTech Development, and Multi-channel Customer Marketing.
With the exception of employees, customers are the most important commodity a business has. In the last few years, CRM has become a necessity for all organisations. Yet many still struggle to unlock its full potential when it comes to engagement, conversion and recurring revenue.
https://www.wedocrm.co/
That’s where WeDoCRM comes in.

Head of Growth

Vanessa Mallia

Head of Growth at WeDoCRM, a CRM agency that works with brands and organisations all over the world. We offer 3 key services; CRM, MarTech Development, and Multi-channel Customer Marketing.
With the exception of employees, customers are the most important commodity a business has. In the last few years, CRM has become a necessity for all organisations. Yet many still struggle to unlock its full potential when it comes to engagement, conversion and recurring revenue.
https://www.

Lunch and Learn: How to grow your business on TikTok

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