Millions of businesses sell their goods and services on TikTok. Here, TikTok's Katey McElroy shares top tips for using the platform to grow your business.

Lunch and Learn: How to grow your business on TikTok

Webinar

Katey McElroy, SMB strategic partnership manager at TikTok

, shares her top tips for using TikTok as a platform to grow your business.

contributed £1.63 billion to UK GDP in 2022

. TikTok launched in the UK in 2018, and has quickly become a destination for UK small businesses to reach new audiences 

 from disruptive beauty brands and vintage retailers, to restaurants and food businesses.

Millions of businesses showcase their goods and services on TikTok, with many using the platform’s growing marketplace, TikTok Shop.

TikTok users are highly motivated off the platform, with 47% having bought a product or service and 45% visiting a restaurant or tourist attraction as a result of seeing it on TikTok.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

to get everything you need to start and grow your small business, in one place.

TikTok Takeoff

Unlock the secrets to TikTok success with our email course

Want to receive TikTok Takeoff emails and learn how to get more customers noticing your brand? 

Learn the top tips for using TikTok for your business so you can reach new audiences and grow your sales. 

Helping business owners and marketing managers navigate the complexity of digital marketing to get consistent returns that drive profitability and growth.
In an ever-changing environment, this includes helping them navigate the opportunities and challenges that the AI revolution will create.
Over the past 11 years, I have worked with sole traders and large corporates to provide proven strategies, support and digital advertising campaigns.
I am delivering Google Digital Garage training on marketing and AI across the country on behalf of Enterprise Nation and Google.
Key Services
<ul>
<li>Social Media, Marketing &amp; AI Training &amp; Coaching</li>
<li>Digital Advertising Management (Google, Facebook, Instagram and LinkedIn)</li>
<li>Events &amp; Public Speaking (AI for Marketing &amp; Productivity, Social Media</li>
</ul>

Director

Adviser of the Month: Kristian Downer

Congratulations to our Adviser of the Month for September, Kristian Downer, director of DowSocial.

Natalie is a performance marketing consultant, with extensive experience in the D2C &amp; subscription space. Most recently she worked as Head of Performance Marketing for Tails.com, joining the start up at an early stage and being part of the team that drove 5x revenue growth. Her experience includes launching and scaling across a range of marketing channels (digital &amp; offline) &amp; countries, leading on site conversion projects and using CRM to increase customer retention.
In addition to her in house experience she has a search agency grounding, and an entrepreneurial spirit which saw her launch an award nominated blog and led to her writing for Timeout &amp; GroupOn.
Natalie is also a mum of 2 mum and yoga teacher, so she understands the small business owner’s challenge of having to wear many hats.
If you want to work with Natalie to increase your customer growth and create content that converts, get in touch now.

Marketing Consultant

Marketing for D2C start-ups

Insights shared by marketing experts with extensive experience in scaling start-ups in the D2C subscription space.

Louise is a two time award winning marketing and communications specialist with over 20 years’ experience. She has developed her expertise working with great brands such as BBC, Superdrug, HSBC, Nationwide Building Society, Prince’s Trust. She is on a mission to encourage businesses to promote who they are and what they do using marketing, communications and public relations tools and techniques.
In her pursuit to upskill and empower others, Louise launched 14 different downloadable PR and marketing toolkit resources.
From working in call centres and with penguins (not at the same time), arranging for a 104 year to be arrested (for fun) and being a firefighter for a day - she’s done it all and she’s not finished yet…
<ul>
<li>Read about her work: <a href=&apos;https://soundbitemedia.co.uk/&apos; target=&apos;_self&apos;><ins>https://soundbitemedia.co.uk/</ins></a></li>
<li>Read Louise’s blog ‘self-employed stories’ on LinkedIn <a href=&apos;https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384/&apos; target=&apos;_self&apos;><ins>https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384</ins></a></li>
</ul>

Marketing communications specialist

Communications Champion

Louise will be your communications advocate and champion, your brand’s best ally to deliver services you need to promote your products and services. 

This bespoke campaign service comes with full PR, marketing and communication services.

Reputation strategy: drawing on deep knowledge of channels and audiences to identify how best to position clients and tell their story

Advising: providing recommendations that are understood and accepted

People Management: supporting the wellbeing of the tea

Katie Marshall, founder of Luxley Communications, is a highly respected consultant in the fitness and wellness industry, known for her deep expertise and extensive network. With nearly two decades of experience, Katie has become one of the most trusted figures in her field, helping brands and individuals across the health, fitness, wellness, and lifestyle sectors to grow and thrive. Katie’s work spans a diverse range of clients, from early-stage startups and solo practitioners to well-established brands and leading names in the industry. Her ability to navigate both emerging and established markets makes her a go-to advisor for those seeking to elevate their presence and impact. Her clients value her for her strategic insights, innovative approach, and dedication to building long-term, meaningful relationships. Katie loves to bring her extensive knowledge and powerful network to support business growth, driving visibility and helping her clients unlock new opportunities. Whether guiding new brands through their early stages or helping larger companies pivot and expand, Katie’s focus is always on fostering authentic growth and ensuring her clients make a positive impact in the world.

Founder and CEO

Katie Marshall

Katie Marshall, founder of Luxley Communications, is a highly respected consultant in the fitness and wellness industry, known for her deep expertise and extensive network. With nearly two decades of experience, Katie has become one of the most trusted figures in her field, helping brands and individuals across the health, fitness, wellness, and lifestyle sectors to grow and thrive. Katie’s work spans a diverse range of clients, from early-stage startups and solo practitioners to well-establ

Lunch and Learn: How to grow your business on TikTok

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