How to get the best out of working with a journalist
Posted: Fri 24th Oct 2025
In this 30-minute session led by Fiona Scott, you'll learn what makes journalists happy, what you shouldn't do when interacting with a journalist and why third-party validation from journalists is more important than ever.
Topics covered in this session
What journalists are not looking for
What they are looking for
How getting validation from an independent third party can have a positive impact on your small business
About the speaker
Fiona is a journalist, media consultant, videographer and TV producer/director. She's worked in the media for over 35 years, for organisations including ITV, BBC and Comic Relief.
After setting up her media consultancy in 2009, she's offered media advice to both large and small including Wiltshire Fire & Rescue Service, Kream London, Sinclair Pharma, Galderma, Haines Watts Swindon, Creative Nature and many more. She's worked with four Dragons' Den-funded entrepreneurs and one winner of The Apprentice.
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