Lunch and Learn: How to find your why

In this Lunch and Learn, Chantal Gagnon, founding director of Socolo, talks you through her guidance on how to find your personal and business why. 

Discover the importance of finding your why and how you can use this to start a business or propel your current business forward. Use your why to help people buy into products, services, or ideas, and build loyalty, trust and excitement.

Topics covered in this session

• How to find your personal and business why

• First-class life coach advice

• Where to find the best resources you can get your hands on

Chantal's key points from the webinar

Discovering your why

• Collect impactful stories from your life and ask "how" questions about them to uncover the emotions and key insights that reveal your personal why.

• Use your why as a powerful compass for all decisions and actions, framing everything you do in both your personal and professional life.

Implementing your why

• Apply your why everywhere and constantly: in sales pitches, branding, job interviews, brainstorming, product development and services, to build loyalty and trust.

• Use your why as a filter to make decisions that align with your company's ethos and ethics, making sure your actions are consistent.

Benefits of knowing your why

• Finding your why helps you live a more fulfilling life, feel inspired, and contribute to something larger than yourself.

• As a leader, use your why to help employees feel inspired and valued, fostering a more engaged and motivated workforce.

Get advice on starting and growing a business

Visit the StartUp UK hub for resources that give you the education and inspiration to get started on your entrepreneurial journey.