Posted: Wed 30th Aug 2023
In this Lunch and Learn, SEO expert Gill Wilson explores the power of keywords.
She explains why keywords matter for getting noticed online, shares free tools that will help you find the best keywords for your content, and shows you how to use them effectively for better online results.
Gill has been making websites since the 1990s and has worked for a range of commercial, educational and third-sector companies over the years.
She now leads a web design and maintenance company in Glasgow called Buttered Host. It provides websites and maintenance packages that help its clients gain new leads and sales. Her clients have reported increased customer engagement and sales through their Buttered Host websites, and many have expanded as a result.
Key takeaways from this session:
Discover why keywords are important
Learn how to find your keywords using some free tools
Find out what to do with the keywords once you have them
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