Lunch and Learn: How to find and use keywords for a small business website
Posted: Wed 30th Aug 2023
In this webinar, SEO expert Gill Wilson explores the power of keywords. She explains why keywords matter for getting noticed online, shares free tools that will help you find the best keywords for your content, and shows you how to use them effectively for better online results.
Gill has been making websites since the 1990s and has worked for a range of commercial, educational and third-sector companies over the years.
She now leads a web design and maintenance company in Glasgow called Buttered Host. It provides websites and maintenance packages that help its clients gain new leads and sales.
Her clients have reported increased customer engagement and sales through their Buttered Host websites, and many have expanded as a result.
Topics covered in this session
Why keywords are important
How to find your keywords using some free tools
What to do with the keywords once you have them
Gill's key points from the webinar
Keyword research and selection
Choose relevant keywords for your content and audience, considering search volume and ranking difficulty, including long-tail keywords with a number of words.
Use free tools like Keyword Surfer (Chrome extension) and Semrush (the free version) to find keyword ideas, volume and difficulty. Semrush also offers insights like organic click-through rates.
Analyse competitors' ranking keywords and untargeted niches to gain insights for your own keyword strategy and improve on their approach.
Optimising and implementing keywords
Use Semrush's Keyword Overview to research keywords by location and volume, filtering by relevance and difficulty to find suitable options for your business.
Optimise your website for long-tail keywords to attract more targeted traffic and improve conversions, using tools like Semrush to find untapped niches.
Implement keywords in headings (H1, H2), meta information, image alt tags, links, Google reviews and LinkedIn comments to improve SEO.
Advanced keyword tools and techniques
Google Keyword Planner can help you find keywords with high volume and low competition. Filter by location to target specific areas.
Use Ahrefs's browser tools to analyse pages and find keywords in headers, descriptions and text, alongside Semrush's competitor analysis capabilities.
Consider paid plans for Semrush and Ahrefs. Both start at around $99 a month, with Semrush offering a 30-day money-back guarantee.
Keyword strategy
Focus on long-tail keywords for more specific searches and to target niche audiences, improving your chances of ranking and attracting qualified traffic.
Adapt your keyword strategy for mobile searches, considering voice search trends and local SEO for small businesses.
Regularly update and refine your keyword strategy based on performance metrics and changing search trends to maintain and improve your SEO results.
About Enterprise Nation
Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.
About Constant Contact
Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.
