Lunch and Learn: How to create a compelling content calendar

Rachael Dines
Rachael DinesShake It Up Creative

Posted: Mon 19th Feb 2024

In this Lunch and Learn, Rachael Dines takes you through some simple steps to create a content calendar, primarily for your social media. You won't be posting content 'on the fly' after this!

Learn how to balance sales messages with other types of content, how to piggyback and encourage engagement to ensure that the visibility of your brand continues to grow.

Rachael is a chartered marketer and the founder of Shake It Up Creative, a marketing and web agency in Sussex that predominantly works with service-based SMEs and charities. She has over 20 years of experience and has spoken at StartUp London and Brighton SEO and for the Prince's Trust and has been the live SEO expert on LBC Radio's Business Show.

Key takeaways from this session:

  • Discover what the ideal balance of sales and other content should be

  • Learn where to find content ideas and how best to present them for your brand

  • Debunk the myths surrounding content and hashtags

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Rachael Dines
Rachael DinesShake It Up Creative
Creative Services Company - marketing, PR, web development, graphic design, SEO, social media, consultation.

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