WEBINAR

How to create a brand name that stands out

Ben StanburyThe Identity Bureau

Posted: Fri 4th Oct 2024

Language is a powerful tool and your brand name makes an immediate impression on anyone who hears it. As the most recalled element of your brand identity, your brand name will act as a vessel to carry your business forward for years to come.

In this Lunch and Learn, Ben Stanbury guides you through practical exercises and proven approaches to help you create a brand name that is memorable and distinctive. He explains an essential 12-point checklist to evaluate your brand name ideas, ensuring they meet the criteria for long-term success.

Ben is a namer and brand identity designer. He is a little obsessed with words and how brand names and brand identity design can influence the perception of a business.

He is a trained graphic designer and has created brand identities for companies across the world. Ben shares his work on his website The Identity Bureau.

Topics covered in this session

What makes a good (and bad) brand name – what to aim for and avoid
A 12-point criteria checklist to measure your brand name ideas against
When to choose your domain name and how to leverage top-level domain names

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Ben StanburyThe Identity Bureau

Hello I’m Ben. I'm a trained graphic designer and brand strategist. I love designing, writing and naming, and these are the reasons I started The Identity Bureau. I like to write short stories and micro fiction which, along with branding and naming news, you can read in my monthly newsletter 'Notes from the Bureau'. I like films, especially horror films (well, the good ones anyway...) and I also collect vintage movie posters. Other things that please me are: mountain biking, decent coffee, the actor Harry Dean Stanton, To Do lists, old cars, obedient Labradors and things that are engineered with function and longevity in mind, like certain German watches and handmade Dutch coffee machines... I’ve spent over two decades immersed in the world of brand identity, driven by a passion for naming and design. As the founder of The Identity Bureau, I believe that a well-crafted name is the heart of a compelling brand identity. It’s more than just a label; it’s a story, an emotional connection, and a strategic tool.My approach is to dig deep into the essence of each brand, collaborating closely with clients to understand their vision, market position, and audience. This helps me create names that are memorable and align perfectly with their brand ethos. Effective naming, in my view, lays the foundation for cohesive and engaging brand identity design, ensuring that every visual and verbal element tells a unified story.At The Identity Bureau, I’ve seen firsthand how a strong name can transform a brand’s identity and amplify its market presence. I work with startups, growing businesses, and those looking to rebrand, always aiming to capture the unique value each brings to the table. By translating their essence into a name and an identity, I help them stand out and build trust with their audience.Naming is both an art and a strategy. It’s about differentiation, inspiration, and loyalty. My goal is to make brands not just recognizable but also memorable and admired. If you’re looking to elevate your brand’s identity, I’m here to help you create a name and a visual story that truly resonates.

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