In this Lunch and Learn, Katie Tucker dives into how to craft smart surveys that will increase your chances of getting the right insight for your business.

Lunch and Learn: How to craft smart customer surveys

Webinar

Businesses love surveys, but customers often get tired of them. Survey fatigue is real!

 dives into how to craft smart surveys that will increase your chances of getting the right insight for your business. She also shares practical tips and advice on what types of questions to ask, how many questions is too many and how to ensure the responses are useful for your business.

Katie is an inspirational product leader with over 12 years of experience leading teams and delivering stand-out products and services. In 2020, she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the author of 

Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want

 (Practical Inspiration Publishing, 2023).

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

to get everything you need to start and grow your small business, in one place.

Craft smart surveys that will increase your chances of getting the right insight for your business.

I currently own and operate two different successful businesses, both online.
The no.1 thing I learnt in building these businesses and working in big corporates is: there is a LOT to learn. And you constantly have to change and evolve to be successful with your marketing.
From setting up your website, to acquiring your first customer, to developing consistent branding, to running ads … the list goes on and on. This is why it helps to have an expert in your corner who does all the new learning for you so you can just use them as your go to and source of all knowledge.
I’m so excited to share all I know in digital and social media marketing, just to save you a whole lot of time! It’s my hope that by sharing all my digital marketing skills, you’ll have more time to do the other things in your business you love but also more time to actually enjoy your life and to stop feeling frustrated with your lack of results in your business.

CEO and Founder

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I&apos;m the CMO at Enterprise Nation and I have over a decade of experience working in marketing and across the small business space.&nbsp;
I am based in Brighton, West Sussex and I thoroughly enjoy investing my time in developing my marketing and community-building skills to support UK entrepreneurs.&nbsp;
I have experience across social media, digital marketing, content production, PPC and partnership building.
My previous roles have included:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Head of Marketing and Communications at StartUp Britain</li>
<li>Establishing myself as a freelance marketing consultant</li>
<li>Working pro-bono for ambitious start-ups</li>
</ul>

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

I am Sophie, your Senior Marketing Consultant &amp; Business Growth Expert, with over 15 years of experience gained in the Health &amp; Beauty, Wellness, FMCG, and Retail industries.
As the founder of Ascents, a Marketing Consultancy &amp; Business Growth firm, I am committed to awakening businesses&apos; potential.
How? By delivering effective marketing &amp; brand strategies that are specific to your business, and specially designed to unlock its growth.
Just like every business is different, so is your targeted customer, their needs, behaviour and preferences.
By creating customised experiences for your customers, you can increase customer engagement, satisfaction and loyalty in the long-term.
This, however, requires a bespoke marketing strategy for your business in order to effectively drive appeal of your offering.
As such, I am committed to offering professional customised marketing solutions that are tailored to your business needs and goals in order to unlock its growth.
Our approach is highly personalised: We work closely with you to understand your business strengths, your market, and your customers to ensure that every aspect of your bespoke marketing and brand strategy supports your business goals.
We pride ourselves on using a data-driven approach. As such, we first gather and analyse the required market intelligence specific to your business, before recommending the best-suited marketing channels and tactics that are likely to outperform your audience.
From competitive market analysis, and market research, to brand &amp; marketing strategy, and 1:1 marketing mentoring, we provide the guidance and the support needed to help your business reach new heights.
Our comprehensive set of services is built to maximize your return on investment and help you achieve long-term success.
To find out more about how we can help you awake your business potential, Visit <a href=&apos;https://www.enterprisenation.com/my-home/bio/www.ascentsgroup.com&apos; target=&apos;_self&apos;>www.ascentsgroup.com</a> and schedule a free discovery consultation with one of our consultants today: <a href=&apos;https://calendly.com/ascents/freediscoverycall&apos; target=&apos;_self&apos;>https://calendly.com/ascents/freediscoverycall</a>
About Me
I am a bilingual French &amp; English accomplished leader, with a burning Passion for Marketing.
As a member of the Chartered Institute of Marketing, I had the privilege to occupy various roles in Marketing and management, at leadership level.
Throughout my 15 years of career in Marketing, I have successfully helped start-ups, private equity firms, SMEs, and multinational companies unlock their growth potential.
Nourishing more than ever a Passion for Marketing &amp; Business Growth, I recently undertook a qualification as a trained business mentor to support business owners further in their entrepreneurial journey, dedicating myself to helping my clients achieve their business goals.
Areas of expertise include (across both B2B and B2C audiences):
<ul>
<li>Products &amp; services launches</li>
<li>Marketing consultancy</li>
<li>Marketing strategy</li>
<li>Marketing audit</li>
<li>Marketing efficiency</li>
<li>Brand strategy</li>
<li>Brand positioning</li>
<li>Brand identity building</li>
<li>Competition review</li>
<li>Consumer research</li>
<li>Insights gathering</li>
<li>Commercial pitch</li>
<li>Business Grow &amp; Marketing mentoring</li>
</ul>
Get in touch with us today on <a href=&apos;https://www.enterprisenation.com/my-home/bio/www.ascentsgroup.com&apos; target=&apos;_self&apos;>Ascents Group</a> to Awake your Business Potential!
Redeem your FREE marketing consultation exclusively reserved for Entreprise Nation members on <a href=&apos;https://calendly.com/ascents/freediscoverycall&apos; target=&apos;_self&apos;>https://calendly.com/ascents/freediscoverycall</a>

Senior Marketing Consultant

Comprehensive competitive market analysis

Running a business can be challenging but staying ahead of the competition is even harder. That&apos;s why understanding the competition is crucial for any business. 
The comprehensive competition market analysis service can therefore be very valuable to small businesses and entrepreneurs to better understand their offering’s strengths and weaknesses through the eyes of their customers. From there, we can then identify, quantify and prioritise the core business opportunities for Growth. Whether 

I help decision-makers, startups and small to medium sized companies to set direction and achieve objectives in complex and dynamic environments. My approach to business growth integrates strategy with human behaviour.

Lunch and Learn: How to craft smart customer surveys

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