Lunch and Learn: How to craft smart customer surveys

Katie Tucker
Katie TuckerProduct Jungle

Posted: Wed 25th Oct 2023

Businesses love surveys, but customers often get tired of them. Survey fatigue is real!

In this Lunch and Learn, Katie Tucker dives into how to craft smart surveys that will increase your chances of getting the right insight for your business. She also shares practical tips and advice on what types of questions to ask, how many questions is too many and how to ensure the responses are useful for your business.

Katie is an inspirational product leader with over 12 years of experience leading teams and delivering stand-out products and services. In 2020, she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the author of Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want (Practical Inspiration Publishing, 2023).

Key takeaways from this session:

  • Find out why less is more when it comes to questions

  • Learn how to create effective customer surveys

  • Discover the importance of not asking for information you won't use, making your surveys more efficient and impactful

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Katie Tucker
Katie TuckerProduct Jungle
Product Jungle helps businesses design products and services customers buy. Using knockout market research to take the guessing and luck out of launching new products and services. Learn how to craft and ask the right questions and get the insight you need. Product Jungle is on a mission to revolutionise how small businesses do market research by demystifying big business secrets to product success. With over 12 years’ experience in the corporate world, Katie knows what it takes to build products customers want and buy.

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