How to combine human creativity with AI efficiency

Learn how to combine human creativity with powerful, affordable AI tools to build a standout brand and drive smarter, more cost-effective marketing.

Designed for small business owners and founders, Laura Derbyshire breaks down simple strategies to save time, cut marketing spend and unlock growth – even with a tiny team. Walk away with practical tools, a repeatable framework and new ideas to take your marketing to the next level.

Topics covered in this session

• Understand how to blend your unique business insights and creative instincts with AI tools to generate faster, smarter brand and marketing ideas

• Discover affordable AI tools and workflows that reduce time and spend across tasks like content creation, customer research, social media and campaign testing – without sacrificing quality

• Learn a repeatable, step-by-step approach to using AI-enhanced brand and marketing strategies that actually lead to customer engagement, growth and stronger ROI

About the speaker

Laura is the founder of OSER, a full-service brand and marketing consultancy helping start-ups and scale-ups grow with bold strategy, creativity and smart use of AI.

With over 20 years of background as a global marketing leader and a track record of building standout brands, Laura helps companies unlock growth by blending human insight with digital innovation, without wasting time or budget.

Relevant resources

• How to use ChatGPT to simplify your marketing strategy

• The dos and don’ts of using AI for social media

Join Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

Join today to get everything you need to start and grow your small business, in one place.