How to build a multi-layered communication strategy

If your emails are getting ignored and your DMs are collecting dust, it's time to rethink your approach.

This short and practical session led by Leisa Pickles shows you how to build a multi-layered communication strategy that helps you reach more people, start better conversations and grow your customer base.

Topics covered in this session

• Why a single-channel approach no longer cuts it

• The three key layers every outreach strategy should include

• How to follow up

• What to say (and when) to get a response

About the speaker

Leisa is the founder and chief go-getter at Find me the Leads®, an independent sales consultancy supporting SMEs with sales outreach.

With over 25 years in sales, including roles at Mars Incorporated, Leisa founded her consultancy in 2018.

She is a best-selling author and was named Enterprise Nation Sales Adviser of the Year in 2023 and 2024. Leisa also co-hosts the Scale Up Your Sales & Marketing Podcast.

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