How to build a thriving community on social media

In a time when algorithms change and paid ads dominate, how can small businesses still grow organically on social media? Is it even possible?

In this 30-minute Lunch and Learn, led by Alison Battisby, discover the real strategies that work in 2025 to turn casual followers into a loyal, engaged community. Discover how to create content that connects, show up authentically, and use smart collaborations to grow your reach – without spending a penny on ads.

Topics covered in this session

• Content that converts in 2025: Learn why Reels, Carousels and Stories work best – and how to use them consistently to build trust and visibility

• From passive scrollers to active advocates: Get practical tactics to spark real engagement, from using DMs to storytelling and behind-the-scenes content

• Grow with others, not alone: Understand the power of micro-influencer collaborations and community-building strategies that move the needle for small businesses

About the speaker

Alison is a social media consultant, trainer and speaker with over 15 years of experience in the field. She founded Avocado Social in 2014 to help growing businesses and brands use social media effectively and connect with their audience online. She is also a Facebook Certified Digital Marketing Associate.

Alison has worked with a diverse range of clients, including John Lewis, Burger King, Estee Lauder and London Business School, providing social media strategy, training and consultancy. She regularly consults SMEs and start-ups on how to use social media strategically to scale.

Relevant resources

• How to build a powerful brand community online

• How to build a community that can help promote your products

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