Lunch and Learn: How to build a successful digital product

Mardien Drew
Mardien DrewToday Consultancy ltd

Posted: Mon 13th May 2024

Launching a new product is complex and ensuring you're well-equipped to build and launch it effectively can be a challenge. While ideas may come easily, achieving successful product launches is not straightforward.

In this Lunch and Learn, Mardien Drew shares actionable product strategy frameworks to help validate your idea and turn it into reality. She explains the essential ingredients needed to build a digital product that achieves commercial success.

With two decades of experience in the consumer insights industry, Mardien is a seasoned product marketer and strategist. Taking a customer-first approach to product strategy, she has developed and launched multiple B2B and B2C tech products that have been utilised by some of the biggest CPG, FMCG, media and tech companies.

Key takeaways from this session:

  • Discover how to evaluate your idea and prioritise your product roadmap effectively

  • Explore the art of creating products that resonate with your target audience, fostering trust and encouraging repeat purchases

  • Learn product strategies to cultivate the right environment for your product to succeed

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Mardien Drew
Mardien DrewToday Consultancy ltd
Are you keen to see your cutting-edge tech ideas come to life? You're in the right place! Hey there! I’m Mardien, the Founder of Today Consultancy Ltd. I founded this consultancy because I noticed something troubling: many businesses struggle to bring their digital and data products to market successfully. They often lack the specific expertise or resources needed, and hiring full-time isn't always the solution. That’s where Today Consultancy Ltd steps in. With nearly two decades in market research and over 12 years specializing in digital solutions, apps, and data products, I've learned how to turn ideas into reality. My dedication to industry standards is evident in my contributions to initiatives like the Market Research Society’s Data Quality program. At Today Consultancy Ltd, we're here to help your business thrive in the digital world. We specialise in guiding businesses through the process of building commercially successful digital and data products. From validating your idea to crafting top-notch digital solutions, we've got you covered. Whether it's apps, dashboards, bots, or anything in between, we have the skills and experience to bring your vision to life. And that’s not all! We'll even handle tasks like designing your website and managing your SEO, ensuring your new digital venture gets the attention it deserves. Don't let your ideas gather dust. We are here to help you turn them into reality. Imagine a future where your company’s digital products aren’t just surviving, but thriving. Did you know that a staggering 95% of new digital products launched each year fail? Why? Because they lack a clear strategy and direction. To avoid becoming part of that statistic, you need: - A solid product strategy aligned with your company's goals. - A roadmap that incorporates feedback from your team and customers. - A digital product that keeps customers coming back for more. - A plan to create an environment where your product can grow. - A strategy to maximize your assets, whether it's data or technology tools, for increased efficiency and revenue. Stop worrying about the direction of your product. Let us guide you from idea to revenue. Let’s work together to bring your innovative ideas to life, starting Today.

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