How to build a personal brand that drives demand

Tired of seeing the same loud voices dominate LinkedIn while your genuine expertise goes unnoticed?

This Lunch and Learn, led by Ollie Collard, is for the real business leaders who want to stand out, not sell out. Discover how to build a founder-led personal brand that turns reputation into revenue, without the burnout.

Topics covered in this session

• Position yourself with purpose: Build authority and emotional connection using human-led content that earns influence

• Why reputation > reach: Learn how trust, not impressions, drives real inbound leads

• Real > scripted: Why conversations convert better than scripted content

About the speaker

Ollie is the founder of Founded & Grounded, the UK’s #2 ranked start-up podcast and a top 2.5% global show. With over 15 years of experience advising SMEs and raising over £7 million for founders, Ollie is now on a mission to help real business leaders cut through the noise.

Through Founded & Grounded's personal brand agency, he helps visionary founders turn their credibility into customers by building authentic, high-converting content rooted in emotional intelligence, not hype.

Relevant resources

• Crafting your image: Personal branding essentials

• Own your narrative – building a powerful personal brand

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