WEBINAR

How to build a high-impact sales plan

Posted: Fri 20th Jun 2025

Are you a business owner looking to achieve maximum impact for all your sales efforts?

Creating an achievable and scalable structure for acquiring customers is one of the biggest challenges that all founders face.

In this Lunch and Learn, led by sales expert Felicia Cheung, you'll learn how to create a high-impact sales plan and how to avoid common mistakes that slow your sales growth.

Topics covered in this session

The easy-to-follow sales structure that high-growth companies use to build global sales revenue from scratch
Modern key industry trends and tips for closing sales
Actions to avoid that slow down your sales success engine

About the speaker

Felicia has been an active technology investor across four countries for over two decades and has had a successful career in high-growth business-to-business tech while based in Asia Pacific.

She is now an active portfolio board adviser, owner of a global sales and marketing consulting business and angel investor, supporting venture to growth businesses in central London.

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Felicia CheungB2B Technology Sales

An active technology investor across 4 countries for over two decades and a successful career in high growth business to business tech while based in Asia Pacific, I am now an active portfolio board advisor, owner of a global sales and marketing consulting business and angel investor, supporting venture to growth businesses in central London. I have extensive senior experience in business development and account management, building high performance teams and leading sales and marketing performance for corporate and emerging technology service providers such as Microsoft Azure, Equinix, Oracle. Prior to leading cloud computing solutions, I also led sales at BTG Consulting (talent disruptor), Danaher (security) and Netscout (network performance). I draw on over two decades of experience of complex deal orchestration in high tech categories for international corporations across investment banking, healthcare and manufacturing. I have built teams motivated by the challenge of transformative business achievements with empowerment through engagement, inclusion and diversity. Current Positions: Advisor at Barclays Eagle Labs/Codebase and Techscaler ( UK ) Mentor at Bethnal Green Ventures (Impact venture capital firm in London ) Mentor at Set Squared ( Surrey Research Park ) Growth advisor to Securium ( online safety technology company in the UK) Active Projects in UK/US/APAC Strategic advisor to scaleups 2M-5M GBP Revenue in SaaS, Enterprise IT businesses - preparing the founder and team for pre-seed to Series A Expertise in developing growth for new technologies into new markets- planning and execution of systems, tools and resources Customer acquistion and retention with limited resources Building effective ecosystems of business alliances and partnerships in any sector

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