Posted: Fri 15th Sep 2023
In this Lunch and Learn, Julia Tsavellas unravels the secrets to kickstart your small business's PR journey by igniting brand visibility like never before. Whether you're working with a tight budget or abundant resources, these strategies will help your business.
She discusses the concept of PR and its advantages for your small business. Additionally, she will guide you through creating persuasive pitches that attract media attention.
With beginnings in finance, tech and social impact, Julia has since worked with clients in the luxury lifestyle, wellness and travel spheres. She now runs a London-based PR and copywriting consultancy called Julia Maria PR, specialising in luxury lifestyle, wellness and hospitality while also consulting with small businesses on how to do their own PR.
A fluent French speaker, Julia has worked in both Geneva and London with the likes of Givaudan, Mastercard and Waterdrop as well as many of the world’s finest hotels.
Key takeaways from this session:
Discover what PR is and what it isn’t – and how it can benefit small businesses in building credibility, trust and brand awareness
Get to grips with the core principles of PR and learn how to craft compelling pitches to boost media attention
How to begin crafting a DIY PR plan to boost visibility while identifying suitable PR tactics aligned with your business proposition
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