How to avoid costly missteps in new markets

In this Lunch and Learn, business consultant Isabel Li explores the hidden risks of miscommunication, provides three simple techniques to build trust across culture and shares a "cultural checklist" for any businesses entering new markets.

Topics covered in this session

• How small cultural differences in tone, timing and expectations can lead to big misunderstandings in international trade

• Practical tips to adapt your approach and communicate in a way that resonates with overseas partners and customers

• A framework you can use to avoid common mistakes and make a positive first impression in any country

About the speaker

Isabel is a London-based strategist and cross-border business adviser with over a decade of experience helping companies expand internationally with cultural fluency, stakeholder trust and long-term impact.

She's the founder of XL Consulting UK Ltd., a boutique consultancy that helps Asian businesses build trust and brand relevance in global markets, while supporting UK companies with market entry strategies and partnerships in China.

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