Growing your business using social selling techniques

Social media has changed a lot in 2025 and what used to work to attract clients online is no longer effective.

This session led by Rachael Howourth uncovers the four types of content you need to post and give you some tips and strategies on how to grow your business using social selling techniques that feel aligned and authentic – without being too salesy.

Topics covered in this session

• Understanding the current social media landscape

• Discover the four types of content that you need to post on social media

• How to grow your business using social selling techniques

About the speaker

Rachael is an award-winning, multi-six-figure business mentor, trailblazing a pathway for women to live a life of abundance, freedom and success.

After leaving her corporate role as a UK sales director leading a team of 57, with 13,500 clients and smashing sales targets of over £100million, Rachael built and scaled her own regional training consultancy, selling training and coaching services to corporates and small businesses. She's taught over 9,200 people to consultatively sell their services with massive success.

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