Lunch and Learn: Getting your brand story loved by the media
Posted: Mon 17th May 2021
Watch back: Getting your brand story loved by the media
Good stories need to be told, but how do you get the media interested?
These days, a lot of businesses share their stories by social media or not at all. Using social media can be fast, effective, and free to use. It can also be challenging, ineffective and cost money.
If you can get your story shared by a newspaper or magazine, via a blog or podcast, on TV or radio, you instantly connect to new audiences, and spin off invitations to share more in future. That can drive brand awareness, sales and engagement, not to mention a lot of pride for the employees of a business. It can also fuel social media.
Watch this webinar recording to:
· Get ideas on creating stories might interest the media;
· The right media for you to approach, and how;
· Tips on creating a press release or a first approach email;
· How to build relationships with the media - and to say thank you.
The session was led by Michelle Hatcher of Michelle Hatcher Media and Darren Weale of In Tune PR.