How to get your products stocked in retail

Is one of your goals to see a major retailer stock your product? Have you wondered what it takes and how to make it happen?

In this Lunch and Learn, Carol Carson explores the essential steps to developing an effective retail distribution strategy for your brand.

Learn how to identify the right retailers, understand key financial considerations (such as margins and cash flow) and discover what retail buyers look for when deciding to list a brand.

She also covers the operational requirements you need to successfully prepare your business for retail distribution.

Carol is a seasoned beauty industry expert with over 30 years of experience in scaling brands internationally. Her career includes key roles at Boots Retail International and The Body Shop International, where she developed expertise in global brand strategy and market expansion.

Carol has collaborated with brands and retailers across the UK, Europe, Asia, the US and Canada, successfully securing product listings with notable retailers like Sephora, Ulta, Boots and Superdrug.

Topics covered in this session

• Steps to take to identify your target retailers

• Margin, cash flow and other financial considerations

• What retail buyers look for when deciding to list a brand

• What you need to put in place operationally to ready your business for retail

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