From online to high street: Testing physical retail

Explore how to move from e-commerce into physical spaces through pop-ups, markets and short-term lets, in this webinar led by Natalie Binns.

Learn how to choose the right location, test demand, manage costs and decide whether bricks-and-mortar is right for your business.

Topics covered in this session

• A simple framework for choosing between pop-up, market and short-term let formats based on your product, margin and goals

• The key numbers to track during any physical retail test

• A cost checklist covering the expenses most brands forget to factor in before they sign anything

About the speaker

Natalie is a fashion buying and sustainable sourcing expert helping ambitious founders build responsible and profitable fashion brands.

With nearly two decades of experience in the industry, she brings big-brand know-how to independent fashion brands, guiding founders from design to delivery and scaling with clarity and confidence.

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