From idea to first customers: A go-to-market sprint

Getting your first customers isn't about a perfect brand or a big budget. It's about proof, user feedback and consistent outreach.

In this Lunch and Learn, Tinesh Chhaya shares a practical, step-by-step go-to-market sprint to go from "idea" to your first paying customers faster.

Learn how to validate demand, sharpen your positioning, package a simple offer and run outreach that actually gets replies, without spending months building the wrong thing.

Topics covered in this session

• A simple validation framework to confirm real demand (without overbuilding)

• A clear positioning and offer template you can write in 30 minutes (who it's for, what it solves, why you)

• A repeatable first-customer outreach system (message structure, follow-up cadence and what to track)

About the speaker

Tinesh is the multi-disciplined CEO of FounderCrush.ai, an AI-powered start-up co-founder that helps early-stage founders turn ideas into structured execution.

He's a go-to-market and partnerships operator with experience across SaaS, cyber security and early-stage venture building, supporting founders to validate ideas, build distribution and create repeatable revenue motion through practical, lived experience and real-world tactical solutions.

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