Lunch and Learn: Five ways to understand your customers better

Katie Tucker
Katie TuckerProduct Jungle

Posted: Thu 23rd Nov 2023

In this Lunch and Learn, Katie Tucker dives into the most effective ways of getting inside your customer’s head. Learn how to interview customers and which questions to avoid, how to do effective online research about your customers, as well as how to test new ideas with customers.

Katie is an inspirational product leader with over 12 years of experience leading teams and delivering stand-out products and services. In 2020, she founded Product Jungle, helping hundreds of businesses understand customers better.

She is also a mentor, speaker and the author of the Amazon bestselling book Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want (Practical Inspiration Publishing, 2023).

Key takeaways from this session:

  • Discover there are no silly questions when it comes to market research

  • Find out the best places to look for useful customer research online

  • Learn five effective ways to test ideas with customers

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Katie Tucker
Katie TuckerProduct Jungle
Product Jungle helps businesses design products and services customers buy. Using knockout market research to take the guessing and luck out of launching new products and services. Learn how to craft and ask the right questions and get the insight you need. Product Jungle is on a mission to revolutionise how small businesses do market research by demystifying big business secrets to product success. With over 12 years’ experience in the corporate world, Katie knows what it takes to build products customers want and buy.

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