Five steps to using AI authentically

Artificial intelligence (AI) is everywhere, but are you telling your clients and customers you're using it?

Transparency and authenticity are key when implementing AI in your business or workflows. Whether you're using it to save time, create content or win work, Natalie Luckham covers the key steps to consider when implementing or scaling up your use of this invaluable tool.

Topics covered in this session

• How to crafting a transparency statement and why it's key

• How to make sure your content looks and sounds like you

• How to have conversations with customers about AI

About the speaker

As owner of award-winning B Corp social media management and training firm Naturally Social, Natalie has poured her expertise into hundreds of businesses since 2015.

Previously named the UK's number 1 social media adviser, she gained her CIM Level 6 Award in AI marketing in January 2024 and is a certified AI trainer.

She's now on a mission to show other people how AI can transform their business, while upskilling the marketers and freelancers of the future.

People also watched

• Navigating AI – law, ethics and business integration

• How your small business can use AI in 2025

• How AI can benefit your small business

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