Five mistakes brand founders make and how to avoid them

Launching or scaling a brand? Don't fall into these common traps that can slow your progress or damage your brand.

In this practical session led by Natalie Binns, we explore the five key mistakes that many founders make, from unclear brand identity to underestimating development timelines. Learn how to avoid these pitfalls and set your brand up for long-term success.

Topics covered in this session

• How to define a unique brand identity and product that meets genuine customer needs

• Why fit, quality and sustainability must be prioritised from day one

• How to plan realistic timelines to avoid costly mistakes and rushed decisions

About the speaker

Natalie is a fashion buying and sustainable sourcing expert helping ambitious founders build responsible and profitable fashion brands.

With nearly two decades of experience in the industry, she brings big-brand know-how to independent fashion brands, guiding founders from design to delivery and scaling with clarity, confidence and no guesswork.

Relevant resources

• The basics of brand building for small businesses

• Eight mistakes that are hurting your small business

• Mistakes to avoid with your early-stage start-up

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